Marketing And Public Relations Manager

Summary:  The Marketing Coordinator is a vital part of our company's daily operations. This role successfully communicates with our future & existing customers about our services.

You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. 

We work in a fast-paced environment and are looking for candidates that are comfortable with the following:

• Managing up
• Switching between high-priority tasks quickly
• Owning projects from start to finish
• Communicating directly with clients
• Managing interns and virtual assistants
• High level of detail orientation
• Excited to learn new things, have big responsibilities & ownership!

Detail of Known Tasks:

• Social Media Management
• Content Creation or Organization w/ Graphic Design
• Content Posting to all Platforms
• Engagement on all Platforms
• Research & implementation of best practices
• Implementation of strategies per platform

• Public Relations Management
• Crafting and distributing press releases
• Building and maintaining relationships with media outlets and influencers
• Managing PR campaigns and tracking their success
• Organizing press conferences and media events
• Handling crisis communications
• Creating compelling content for media pitches and features

• Email Marketing
• Tag, List and Segment set up & organization
• Email templates
• Writing & sending/scheduling of recurring newsletters
• Writing & automating sales drip campaigns 
• Writing & automating of customer service drip campaigns
• Sales campaign & nurture campaign implementation
• Email list growth strategy & implementation

• Analytics + Client Management
• Always looking for ways to increase communication and engagement with our customers and clients
• Creating plans and programs to dazzle them and increase customer retention and participation. 
• Organize project tasks, collect information, set timelines for completion of required tasks, and see projects through to completion.
• Conduct quality control over all products and communications.
• Ensure legal and compliance requirements are met for marketing initiatives and campaigns.
• Regularly interface with clients.
• Ensure all KPIs are being effectively tracked & reported for all marketing initiatives.
• Perform various other duties from time to time to support Company business objectives.
• Actively assist in the acquisition of potential new clients for the firm.

• Marketing Operations
• Creating SOPs for marketing processes
• Setting up automations for ongoing marketing processes
• Creating email scripts and templates for recurring communications

Ideal Candidates

• Experienced with Social Media, Public Relations, Email Marketing, and Website copywriting. 
• Driven to complete tasks and able to ‘figure things out’ when needed. 
• Strong understanding of luxury brands and the visuals required to support them.
• ‘Gets’ our target customer & clients, their pain points, dreams and desires and how we can best serve them to produce their desired results
•  Is able to predict what will be needed to successfully make a new project achieve the goals applied to it, as well as enjoy optimizing daily tasks to produce new results for customers. 
• Is a self-starter who is able to work autonomously to bring new ideas and projects to life quickly. 
• Able to manage up - aka manage the CEO
• Great at time management, self-management, and communication. 
• Flexible, Detail oriented, enthusiastic, thoughtful, grounded

Qualifications

• 2-4 Years of Experience
• Organized, Detail Oriented & Coachable 
• Excited to learn new things, have big responsibilities & ownership
• Project management experience
• Google Suite fluency
• Canva, Adobe or Photoshop knowledge
• Marketing Platform knowledge (Sprout, Later, etc)
• Able to create systems and make things more efficient
• Self-starter and resourceful
• Eager to be part of a start-up and make a significant contribution
• Excited for each day to be different
• Fluent in English
• Access to high-speed internet, computer, and mobile phone
• If you have read this far- thank you! Please send us your resume via email to hello@littlesocialco.com rather than applying via LinkedIn. Title your email with Submission for Marketing Coordinator_(insert your last name).