We are looking for a dynamic and strategic Media Consultant to join our team. As a Media Consultant, you will be responsible for developing and implementing media strategies to enhance brand visibility, manage reputation, and drive engagement for our clients across various media platforms. You will leverage your expertise in media relations, communications, and digital marketing to deliver impactful campaigns and achieve client objectives.
Roles And Responsibilities
Media Strategy Development:
Collaborate with clients to understand their business objectives, target audience, and media goals.
Develop comprehensive media strategies aligned with client branding, marketing initiatives, and industry trends.
Media Relations and Outreach:
Build and maintain relationships with journalists, editors, bloggers, and influencers to secure media coverage.
Pitch story ideas, press releases, and key messages to media outlets and manage media inquiries effectively.
Content Creation and Management:
Create compelling press releases, media kits, articles, and other media materials to support client campaigns.
Develop content calendars and manage content distribution across traditional media channels and digital platforms.
Crisis Communication and Reputation Management:
Provide strategic counsel and support in crisis situations, including reputation management and media response strategies.
Monitor media coverage and online mentions to proactively address issues and manage brand reputation.
Digital Media and Social Media Integration:
Integrate media strategies with digital marketing initiatives, including social media campaigns, SEO strategies, and online advertising.
Analyze media performance metrics and campaign results to optimize strategies and maximize ROI.
Campaign Execution and Project Management:
Plan and execute media campaigns, events, and promotional activities to achieve client objectives and deliver measurable results.
Manage project timelines, budgets, and resources to ensure successful campaign execution and client satisfaction.
Client Consultation and Relationship Management:
Serve as the primary point of contact for clients, providing regular updates, strategic recommendations, and campaign performance reports.
Conduct client meetings, presentations, and workshops to demonstrate campaign impact and discuss future media strategies.
Compensation
Competitive base salary commensurate with experience and qualifications.
Performance-based bonuses or incentives tied to media campaign outcomes, client satisfaction, and business growth.
Comprehensive benefits package including health insurance, retirement plans, and professional development opportunities.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Business Consulting and Services
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