Program Development Manager

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

Title: Manager, Program Development

Direct Manager Title: Associate Director, Enterprise Growth

The Role

This individual will reside within the Revenue Office and work in close partnership with our cross-functional leads and teams to help fuel growth and revenue goals with innovative and competitive program design and packaged service pricing. This role will align business development, client growth strategy, all lines of business, and financial management based on corporate goals, agile portfolio operations, strategy roadmaps, and available operational and prioritized budgets to create a connected approach to Growth, Project Management, Client Experience, and Finance.

What You’ll Do

• Understanding market needs based on competitive research and sales assessment and developing programs that proactively address industry trends
• Define and iterate new business programs and pricing across all lines of business as related to support Revenue Office proposals
• In collaboration with Project Management and Client Experience create a profitable, scalable approach to scope process, budget, and structure
• Leverage AI to improve timing and cost efficiency as appropriate
• Ensure consistent sales and operations approach to cross-sell, new business development, and organic growth
• Coordinate with Project Management to address capacity concerns in sales strategy and budgets during the Growth and proposal process
• Develop programs that proactively address industry trends.
• Partner with the line of business leads ongoing to understand key drivers and detailed program inter-dependencies
• Collaborate with discipline leads to implement changes to program development
• Collaborate with Client Experience & Cross-Sell Lead to ensure the economic viability of organic growth opportunities
• Support budgeting and staffing for proposals and pitches and cross-selling
• Develop strategies to optimize profitability in business sales efforts
• Regularly report and communicate with leadership regarding potential new offerings
• Master the art and science of crafting programs to align with prospect and client needs, in partnership with business objectives
  
  

Key Areas Of Responsibility

• Outline the vision for program development as it relates to new business and cross-sell efforts, focusing on productization and packaging of offerings across all lines of business and consistent pricing and delivery within lines of business
• Determine budgeting and staffing for proposals and pitches and cross-selling and coordinate with Project Management to address capacity concerns in sales strategy and budgets during the Growth and proposal process
• Understand profitability of various kinds of work, focusing on increasing profitability of services where possible
• Incorporate how the delivery of work within the Unlock model should look and how that can/should influence pricing of our offerings
• Support the discussion around stacking services within multiple models (digital media, layering products into single-source growth programs)
• Determine alternative program and pricing models for related areas including New Product & Services Development
• Proactively address operational issues as it relates to pricing and staffing within new business
  
  

Ideal Qualifications

• 4 years’ experience developing programs and pricing across a matrixed organization
• Marketing or Advertising Agency experience required
• Healthcare marketing program experience; managed care program development experience a plus
• An understanding and experience of various media models including traditional/omnichannel media commission, time of staff, cost plus and performance PPC models.
• An understanding of brand and omnichannel campaign development
• Manage the integration of multiple departmental solutions and inter-related timing of efforts
• Ability to take direction and input, balanced with an informed clear point of view to allow for informed push-back if necessary
• Positive “can-do” attitude and ability to juggle multiple projects and the dense demands of competing (and often aggressive/quick turnaround) project timelines.
• Remote staffing but ability to travel as necessary for key meetings
• Client presentation skills a plus, as part of the larger team
• Understand the critical balance of program customization by leveraging strategic insights while ensuring turnkey and scalable solutions
  
  

Perks And Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyle
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program
  
  

About Unlock

Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing. We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.