Search Engine Optimization Specialist

***While this role can be remote, this is a full-time job, and you must be able to work East Coast hours to align with our teams and collaborative culture***

WHO WE ARE

Direct Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more

WHAT SETS UP APART

Fast Tracked Professional Growth

• 2x speed for individual learning and career development

Minority Owned and Diverse

• We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon
• Best-in-Class Tech Stack: Work with top-tier tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom and more ensuring you have the resources you need to excel in your role
• Innovative Solutions: Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation
• Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
• Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
• Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
• Strategic Problem Solving: Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agency’s approach to challenges and opportunities
• Inclusive Marketing Initiatives: Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise
• Industry Recognition: Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more

HOW YOU'LL MAKE AN IMPACT

• Strategic Leadership and Client Management | Assess and formulate advanced SEO strategies for a range of large to enterprise-sized clients, serving as a leading SEO authority both externally and internally. Oversee a substantial SEO client portfolio, serving as the primary point of contact for accounts.
• Performance-Focused SEO | Innovative and outside-the-box thinker to conceptualize and implement strategies to enhance clients' organic rankings through comprehensive on-site and off-site optimizations and testing recommendations.
• CRO and CRM Strategy | Drive impact beyond pureplay SEO by increasing the value potential of every session and user. Analyze behavioral data to devise onsite CRO and CRM UX and messaging strategies to drive incremental performance gains.
• Data-Driven SEO | Host client status calls and meticulously track and report on campaign results, SEO activities, and data analysis. Utilize Google Analytics and ranking reports to measure the effectiveness of SEO strategies. Stay up-to-date on the latest search engine changes, updates, and impacts, contributing to the overall direction of the SEO strategy.
• Client Satisfaction and Sales Collaboration | Ensure timely deliverables and consistently exceed client expectations. Collaborate with the sales team to conduct audits and develop customized strategies, contributing to successful pitches and sales decks for prospective clients. Enhance SEO sales collateral and overall pitch materials.
• Process Enhancement and Knowledge Sharing | Develop and enhance team processes, reports, knowledge bases, and communication practices. Stay current with the latest SEO platforms and tools, adopting relevant innovations.

YOUR BACKGROUND

• 3-5 years of SEO agency experience with a proven track record of success
• Strong understanding of search engine algorithms and updates
• Repetitive experience in successfully analyzing data to set and implement impactful performance-driving SEO strategies
• Expert-level experience working with: Search Console, Google Analytics, ScreamingFrog, SEMRush, Adwords, Moz, ContentKing, VWO/Optimizly, Shopify, Klaviyo/Braze/Salesforce, and/or related tools
• Excellent analytical & problem-solving skills
• Strong understanding of HTML, website design, CSS, and Javascript
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility
• Exceptional written and verbal communication skills
• Exceptional attention to detail
• Aptitude for prioritization, multitasking, and managing time efficiently
• Ability to work in teams and/or individually to meet client goals
• Passion for the world of SEO!

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain’s Best Places to Work (2018 - present)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

Hybrid at Direct Agents is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role. Our company hybrid schedule requires a minimum of 3 days/week in office. The beginning week of each month follows a 4-day schedule for our “Team Collaboration Week”.

ESSENTIALS AND PERKS

• A competitive salary of $85,000 - $100,000, depending on experience, with annual compensation reviews based on performance
• Bi-annual bonus pay based on company and individual performance
• Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
• Health, dental, vision, and mental health benefits including access to providers like:
• One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time
• PTO: 15 - 24 days/year depending on seniority and tenure
• Sick/Safe Leave: 7 days/year
• Your birthday is a day off!
• Paid Parental Leave: up to 12 weeks depending on seniority and tenure
• Summer Fridays: Half day schedule from Memorial Day through Labor Day
• A new MacBook Pro laptop for ease of work in office or remotely
• A newly built and sun drenched penthouse office with incredible views over Flatiron
• Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• Dog friendly office!
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.