Senior Content Strategy Manager, Cosmopolitan

Job Description

Reporting to the Executive Director, Content Strategy & Growth, the Senior Content Strategy Manager helps lead, shape, and execute audience acquisition efforts and content engagement growth for Cosmopolitan, one of the world’s largest media brands for young women.

While guiding the SEO strategy is a primary focus, this role also advises on efforts across affiliate commerce, memberships, newsletters, video, and more to grow and better engage our digital audiences. This person works daily with editorial leaders to craft publishing and promotion plans, devise engagement-focused experiments, and provide data-driven insights to the team. Ideal candidates will be deeply curious about what the next gen of media consumers engage with on and off platform, with a keen interest in topics that matter most to Cosmopolitan’s audience (culture, beauty, style, and more).

Responsibilities

• Own and execute the end-to-end SEO strategy for Cosmopolitan.com, with an eye towards driving valuable conversions (e.g. shopping, newsletter subs, subscription acquisition).
• Regularly dig into the data and conduct competitive analysis to find content gaps, ID where we are gaining or losing audience, and propose new experiments.
• Work with senior editorial leads develop and refine daily editorial efforts that grow engagement across various social/video platforms, onsite, and newsletter programming. Track progress and pitch new growth initiatives that help meet established editorial and business goals across commerce, site registration and subscriptions, paid membership and more.
• Collaborate with various teams, including Newsletter, Subscriptions, Social, and Video, to exchange insights, drive experimentation, and broadcast learnings.
• Develop ongoing training programs for new and existing staffers; regularly evangelize content quality best practices throughout the organization, partnering with other content strategy and SEO teams, editorial leadership, and more.
• Use Google Analytics, Dash Hudson, Looker, SEM Rush, SimilarWeb, Domo, and more data tools to ID trends, track performance/conversions, share wins, perform case studies, and find ways to iterate on successes and improve ROI.
• Create regular recaps and lead meetings for editors at all levels, editorial leadership, and executives that provide insights, report on experiments, and celebrate wins.
• Deliver ongoing strategy debriefs to leadership across the organization, including affiliate, sales, and others about Cosmopolitan’s digital footprint and audience trends.
• Support other audience growth leaders working with the Hearst Magazine’s product org to ID and help QA ongoing, search-friendly storytelling and onsite SEO technical enhancements.
• Provide SEO support and traffic/engagement strategies, as needed, to other smaller brands in the Lifestyle Group portfolio.
  
  

Qualifications

• Bachelor's degree
• 5+ years of SEO and content strategy experience
• Exceptional leadership and communication skills, with a keen ability to effectively partner with GMs, editorial and central operation leaders, product leads, and other senior-level executives to distill complex topics into clear actions
• Strong editorial skills and keen sense of what content works well online and what’s trending
• A willingness to embrace change and to adapt strategies on the fly
• Proficiency with Google Sheets/Excel and Google Analytics as well as experience with Google Search Console and other SEO tools (e.g. SEMRUSH, Google Trends, etc.)
• The ability to create and manage content schedules and deliverables, keepings projects on track with targeted deadlines
  
  

Note: The qualifications listed above are intended to provide a general guideline for evaluating candidates and may be adjusted based on specific organizational needs and requirements.

The base salary for this role in NY is between $85,000-$102,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.