Senior Strategist, CRM

12 months contract-to-hire

Hybrid role based in Chicago, Detroit, or Kansas City

Not accepting 3rd party resumes

W2 only, no C2C

The Senior Strategist, CRM is versed in relationship marketing, customer journey building, multi-channel communication strategies and data driven approaches. They understand CRM technologies and stays current with the latest industry platforms and capabilities. They play a key role in the success of enterprise CRM programs by developing end-to-end customer journeys that map to business objectives and CRM strategies, all while understanding the capabilities of key CRM platforms. They identify trends and data points that impact program performance and have the ability to develop data-driven strategies and executions.

The Senior Strategist, CRM also plays a key role in representing the CRM department and its capabilities in new business opportunities.

Responsibilities

• Understanding CRM technologies and their capabilities in order to build strategy
• Relationship marketing, customer journey building, multi-channel communication strategies and data driven approaches
• Ability to build data informed end-to-end CRM journeys
• Understanding the processes to execute across CRM platforms
• Identifying trends and data points that impact program performance
• The ability to lean into data-driven strategies and executions; communicates regularly with department management and functional users on project deliverables
• Work closely with internal and client teams to lead and represent the CRM team
• Work across different roles and functions within the agency

Qualifications

• Bachelor’s degree or equivalent (marketing, business, communications)
• 5-10 years agency and/or client-side experience
• Strong email chops and experience with kinetic / interactive content
• Finance marketing background (B2B and B2C)
• Salesforce platform experience a plus
• Working knowledge of Marketing Automation and CRM platforms
• Marketing Automation platform certification a plus
• Familiarity with internal marketing systems and/or advertising agencies a plus