Trade Marketing Manager

**This is not a role with ForceBrands**

**This position requires monthly attendance in Houston**

Join a leading global brand in the beverage industry, known for its innovative products and commitment to quality. Our client is seeking a dynamic Trade Marketing Manager to drive their market presence and strategic initiatives. If you're passionate about making an impact in a fast-growing company, this opportunity is for you!

Responsibilities:

• Analyze customer preferences and assess product performance to create impactful product and brand positioning strategies
• Collaborate with the sales team to ensure customer targeting and product messaging are effective
• Engage proactively with field sales, distributors, and agencies
• Lead the execution of marketing strategies at the retail level
• Develop metrics for ongoing analysis of marketing program effectiveness and value
• Work with stakeholders to distribute marketing materials that effectively reflect the brand and product identity in the Small Format channel
• Support the creation of channel-specific points of sale for small format customers
• Develop trade presentations and provide reports on trade activation performance for key stakeholders
• Oversee the day-to-day execution of channel strategy for digital shelf assets
• Lead the development of the client's visibility strategy for all assigned customers
• Manage the national deployment strategy for warm and cold equipment and in-store retail media plans for targeted retailers
• Prepare and support the implementation of marketing strategies and programs for the client's brand

Candidate Profile:

• Four years of Trade Marketing experience (traditional and digital) in CPG industry
• Beverage industry experience is a plus - would prefer candidates who come from a large company background
• Experience leading retailer-specific trade marketing programs
• Willing to travel up to 20% throughout the year for tradeshows/presentations
• Based in the Greater Houston Area or Austin