Vice President Marketing

Weiss Ratings is a renowned financial publisher providing valuable insights through its newsletters and premium trading and investment services. We are committed to delivering high-quality financial information and seek a dynamic Vice President of Marketing to lead our marketing teams and drive our direct response marketing efforts.

Responsibilities: As the VP of Marketing, you will oversee the Front End, Traffic, and Back End Marketing teams. Your primary duties include:

1. Team Leadership: Provide tactical and strategic direction and leadership to the marketing teams to ensure effective execution of marketing campaigns and initiatives.
2. Direct Response Marketing: Utilize direct response marketing techniques to promote our annual newsletters and premium trading and investment services.
3. Media Buying and Traffic Generation: Lead media buying efforts across various channels including affiliate traffic, YouTube, and Facebook to maximize promotional opportunities.
4. Campaign Management: Oversee monthly multi-million dollar launches, ensuring seamless execution and optimal results.
5. Sales Enablement: Collaborate with sales teams to develop marketing strategies that support sales objectives and drive revenue growth.
6. Copywriting and Sales Techniques: Understand and implement direct marketing copy and sales techniques to effectively communicate value propositions to our target audience.
7. Marketing Technology Management: Manage marketing tech stacks, including Salesforce Marketing Cloud, for efficient campaign execution and reporting.
8. Reporting and Analysis: Conduct regular performance analysis, A/B testing, and reporting to optimize marketing efforts and drive continuous improvement.
9. Collaboration: Foster cross-functional collaboration with other departments to align marketing initiatives with overall business objectives.

Qualifications:

• Proven experience in direct response marketing, preferably in the financial sector.
• Strong leadership skills with experience managing multiple marketing teams.
• Proficiency in media buying, and traffic generation across various digital channels.
• Experience selling subscriptions and annually renewed products and products online through product launches.
• Familiarity with marketing technology platforms, including Salesforce Marketing Cloud.
• Excellent analytical skills with experience in reporting, A/B testing, and performance analysis.
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
• Strong communication and interpersonal skills, with the ability to collaborate cross-functionally.
• Experience with ClickUp, Teams, and Power BI is a plus.