Our world class sales and sales support teams work directly with businesses of all sizes to offer products and services to meet our customers’ unique needs. We are committed to understanding our customers and using best-in-class sales tools and technology to find the best solutions. We’re constantly discovering new ways to reach our goals, taking time to develop our skills, and investing in our career growth, so we can enjoy lucrative opportunities and grow our careers both within and beyond sales.
The VP Digital B2B Sales will be responsible for managing and growing sales within the “low touch” sales segment, driving a significant-sized sales budget for these customers across the Commercial, Healthcare, and Public Sector verticals. As part of this segment ownership, also act as change agent to define and enable a digital-only and digitally-led go to market strategy that meets customers where they are and drives dramatically improved sales growth and seller productivity.
Manage/grow Sales For The Digital Only Customer Segment
Define/own annual sales budget and initiatives to drive sales via digital sales outreach and pooled support resources
Define annual traffic plans and initiatives to drive traffic needed to support annual sales budget
Define digital marketing and web site features and functionality required to acquire, retain and drive share within the digital-only customer segment
Work closely with key stakeholders to define competitive pricing and bid programs to acquire and retain this segment of customers
Define/enable/scale a modern digital selling playbook for digital-only and digitally-led sales:
Define and scale a modern digital-only go to market playbook to acquire, retain, grow share via digital sales outreach
Partner with GMs & define and scale a modern digitally-led go to market playbook, balancing digital and sales force sales motions
Stay on top of B2B buyer needs and evolving digital selling solutions; evolve playbook to stay lockstep with customers
What You Bring To The Table
Ability to define and drive adoption of new ways of working to drive a sales result
Demonstrated sound business judgment and the ability to work both strategically and tactically
Curious thought leader with an entrepreneurial spirit
Strong collaboration skills with an ability to influence
Proven ability to set and meet channel sales goals
Qualifications
15+ years in sales (B2C or B2B) with top line or full P&L ownership or related experience
Experience defining and enabling digital tools and initiatives to drive sales growth
Strong analytical and quantitative skills; ability to use data to identify insights, and solve problems
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Retail Office Equipment
Referrals increase your chances of interviewing at Staples by 2x