From the course: A Beginner’s Guide to Social Selling on LinkedIn

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Strategic content creation

Strategic content creation

From the course: A Beginner’s Guide to Social Selling on LinkedIn

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Strategic content creation

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You just optimized your LinkedIn profile and you're ready to start posting. You even know that to start You want to post 2 to 3 times per week to really show your prospects that not only are you active, but you're truly a thought leader and expert in the space. But what do you begin posting about? In this lesson, I'm going to show you how you can be strategic in your content creation plan and give you a framework for you to begin customizing your own content plan. If there's anything I want you to walk away with today, it's that your content strategy can make or break your LinkedIn social selling score. Successful social sellers utilize written content as well as plenty of eye catching media to top it all off. So when you're creating a content strategy, make sure you're keeping it diverse, informative, educational and inspirational. Posting about your current and past projects are also a great way to draw attention to your talent, services, and your products. Interviewing your…

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