Consumer Behavior: Using Neuroscience to Improve Your Marketing
With Matt Johnson, Madecraft, and Prince Ghuman
Liked by 753 users
Duration: 50m
Skill level: General
Released: 9/21/2022
Course details
If you’re a marketing strategist, one of your key tasks is finding out why customers buy your product so you can drive sales and promote your brand. That means you need to get a better understanding of consumer behavior. Did you know that neuroscience can help? In this course, consumer behavior experts Matt Johnson and Prince Ghuman share their tips for leveraging consumer behavior principles to help you refine and improve your marketing approach.
Explore strategies to draw attention to and shape perceptions of your product, brand, or service. Learn how you can set yourself apart and deliver more meaningful customer-centered experiences. Find out how consumers make typical purchasing decisions and the impacts their decisions can have on your campaigns. Upon completing this course, you'll be ready to incorporate your new skills with consumer behavior principles, developing a more cohesive—and profitable—marketing strategy in the long run.
This course was created by Madecraft. We are pleased to host this training in our library.
Explore strategies to draw attention to and shape perceptions of your product, brand, or service. Learn how you can set yourself apart and deliver more meaningful customer-centered experiences. Find out how consumers make typical purchasing decisions and the impacts their decisions can have on your campaigns. Upon completing this course, you'll be ready to incorporate your new skills with consumer behavior principles, developing a more cohesive—and profitable—marketing strategy in the long run.
This course was created by Madecraft. We are pleased to host this training in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
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Matt Johnson
Applying Neuroscience to Marketing and Branding | Consumer Behavior & Neuromarketing | Author, TEDx & International Keynote Speaker | Professor of Consumer Psychology, Hult International Business School l Thinkers50 2023
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Madecraft
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Prince Ghuman
Full Stack Marketer | Contributor @ Forbes | Applying Neuroscience & Psychology to the Marketing Mix |
Learner reviews
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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