From the course: Content Creation: Strategy and Tools
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Outlining the content creation process
From the course: Content Creation: Strategy and Tools
Outlining the content creation process
- [Instructor] Fill in the blank, content creation is. If you're someone who has answered fun or easy, congrats, but if you're someone who answered time-consuming or frustrating, well, you're not alone. Content creation could be difficult if you don't have a strong process. So how do you get started? What are the steps? There are typically four phases in the content creation process, which looks like this: the ideation phase, the planning phase, the creation phase, and the scheduling phase. Let's first talk about the ideation phase. This step is all about thinking big and getting your ideas down. While this part of the process is meant to be fun and creative, it is crucial to let it be guided by research. Essentially, you must understand what your target audience is looking for in order to create streamlined and quality content. And to understand what content ideas are most relevant to your ideal customers,…
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