From the course: Content Creation: Strategy and Tools

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Using Ubersuggest to research topics and generate content ideas

Using Ubersuggest to research topics and generate content ideas

From the course: Content Creation: Strategy and Tools

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Using Ubersuggest to research topics and generate content ideas

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- [Narrator] Have you ever noticed that the post that you see on Instagram, LinkedIn, or other social media sites seems to be relevant to what you are interested in? This is because of a little thing called The Algorithm. So the algorithm is your favorite social media platforms way of organizing the content on your feed by relevance rather than timeframe. Basically, this means your feed is working to show you what it thinks you want to see rather than showing you everything everyone has posted in real time. And because of this, the more relevant your content is, the more likely your ideal audience will be interested in it. There's no doubt that coming up with engaging content ideas that captivate your audience is a heavy task. Plus there is a lot of competition in the social media space and creating content that stands out from the crowd isn't always easy. Even if you're willing to put in the efforts, it would take a ton…

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