From the course: Learning Infographic Design
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Defining the 5 Ws
From the course: Learning Infographic Design
Defining the 5 Ws
- When creating any form of communication whether that be B2B or B2C, there are a few key things that you need to know before you get started and this is especially true when creating visual content like an infographic. You need to know the five W's like what, what are you trying to accomplish, what do you hope that your infographic will achieve or who, who is your target audience and who are your stakeholders that are going to approve the final infographic before it's published for the world to see? Why, why are you creating this infographic in the first place? Why should it matter to your target audience and why is the topic or service being promoted in the infographic important to that target audience? Where, where will your audience find the infographic? Will it be shared on social media, on an end website, at a conference in multiple locations, et cetera and when, when will the infographic be released and when…
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