From the course: Learning Infographic Design

Unlock the full course today

Join today to access over 23,200 courses taught by industry experts.

Determine your when

Determine your when

- In this W, we determine, I'm sure you've guessed it, when your audience will see the infographic. If you're trying to produce evergreen content, which is content that is always relevant regardless of the season or year, then this W won't be as important to define. You see, with evergreen content, you simply have to plan your launch of the infographic at a time when it won't get buried by major events that might also be vying for the attention of your audience, whether that be a pressing news story, a holiday shopping rush, a global pandemic. But when your content is not evergreen, the when becomes extremely important. If your infographic is intended to compliment a product launch, for example, you have to time your delivery with that launch and consider how that timing impacts your audience. Let's say your audience is millennial parents and your product launch coincides with the start of summer vacation, a time when, in…

Contents