From the course: Learning Infographic Design
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Determine your who
From the course: Learning Infographic Design
Determine your who
- How often have you heard your clients or stakeholders say this: "Our audience is everyone." Now if you haven't heard that before, then you have some amazing clients that understand and value targeted advertising, and you better be sure to keep them happy. But if you're like most of us, this is a very common misconception that most infographic stakeholders like to start with. Of course, 91% of audiences today prefer visual content as their primary, secondary, and tertiary form of information delivery from the brands that are vying for their attention. This means that leading with an infographic does provide brands with the potential of casting a very wide and diverse net. But infographics are just one of myriad forms of visual content that audiences crave. Some prefer motion graphics above all, others prefer something more interactive, and others still prefer eBooks or other less traditional types of visual content.…
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