From the course: Marketing Foundations: Ecommerce
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Building brand awareness on social media
From the course: Marketing Foundations: Ecommerce
Building brand awareness on social media
- I often get asked, "Sam, what's the best way to build brand on social media?" Well, the simple answer is it takes time, patience, consistency, great content, and discoverability. Now, there are many benefits to building a brand on social media. If you can build a loyal fan base, which can take some time, then these are likely to be your best customers. Now, you want to think about producing quality content on social media. Quality content should hit at least one of the three foundational pillars. Your content should be inspiring. It should be entertaining, or it should be educational. If it hits at least one of these three pillars, then your content is likely to be highly valuable. You also want to focus on your customer. What's going to bring them the most amount of value? And also, what platforms are they spending the majority of their time on? When you figure out what platforms they are on, you want to be creating…
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