From the course: Marketing Foundations: Ecommerce
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Driving paid traffic for ecommerce
From the course: Marketing Foundations: Ecommerce
Driving paid traffic for ecommerce
- [Instructor] The ability to drive paid traffic to your e-commerce brand is going to be a really useful skill. There are, however, a few things to keep in mind when considering running paid traffic campaigns. There are a number of traffic sources that work really well with e-commerce brands and some are a lot more widely used than others. These traffic sources include Google Ads, which happen to be search intent-based marketing. Google Ads can be costly depending on the keywords that you are targeting. But because users are prompting these ads to appear with their search terms, then they can prove to convert at a high rate. Facebook Ads are also very effective. Facebook also own Instagram, so your ads created in the Facebook Ads Manager can actually have a large reach. LinkedIn is a great opportunity if your products target professionals of specific industries. If you are selling a high-end product, then LinkedIn…
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