From the course: Marketing Foundations: Ecommerce
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Paid traffic sources
From the course: Marketing Foundations: Ecommerce
Paid traffic sources
- With so many paid traffic sources out there, how do you know which one is likely to perform best for your e-commerce business? And how do you know when to pause a campaign if it's not performing the way in which you thought it would? I always recommend brands to set themself a test monthly budget. This allows for you to invest enough money for you to know whether or not a campaign is performing well or not for you. But also it ensures that you don't go over your budget either. You have to remember that it can take some time for you to see positive results from your paid traffic campaigns. And you want to be able to give your campaigns the time that they deserve without overspending. Now, there's so many different ad campaigns such as Instagram ads, Facebook ads, LinkedIn ads, influencer marketing, just to name a few. You really want to think about where your target customers spend the majority of their time online and…
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