From the course: Marketing Foundations: Ecommerce
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Sales copy for successful ecommerce
From the course: Marketing Foundations: Ecommerce
Sales copy for successful ecommerce
- As humans, we are a lot more likely to be driven away from pain than we are to be driven towards what gives us pleasure. This is why it's really important for you to focus on what your customer's pain points are. Sales copy is enticing language that encourages your website visitors to take specific actions on your website. You can utilize sales copy in many different places within your marketing, including on your sales pages, your email marketing, and even within your online ads. You want to think about your target customers, and really start to get to know them. What keeps them up at night? What kinds of things will frustrate them? You want to learn what your customer's pain points are, and use that as the framework to your marketing. You also want to think about timeframes. When your customer comes to your website, what incentivizes them to make a purchase now, rather than leaving it off? Can you create…
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