From the course: Marketing Foundations: Value Proposition Development
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Delivery cost
From the course: Marketing Foundations: Value Proposition Development
Delivery cost
- Shipping costs are a fact when you're an online retailer, and they're a fact for anyone who's shopping online. We all know that shipping costs something. So why do so many websites try to hide their shipping costs? Maybe these retailers think it's an out of sight, out of mind kind of thing that by hiding shipping costs shoppers won't notice that they have to pay for shipping. But in the end this only causes frustration. Try being upfront about your shipping costs. You know, often when retailers look at their web analytics, they'll see a high shopping cart abandonment rate, then they'll naturally try to fix the problems that must be in their cart. But the problem is often that shoppers are simply going through the cart in a desperate attempt to try to find the total cost with shipping and tax included. Maybe they're just not ready to buy yet, but the retailer has made them jump through hoops to find an answer that should have…
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