From the course: Marketing Strategy for Designers

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B2B vs. B2C experiences

B2B vs. B2C experiences

From the course: Marketing Strategy for Designers

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B2B vs. B2C experiences

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- [Instructor] Now that you have a high-level understanding of B2B vs B2C marketing, let's dive a bit deeper so that you can see how each category of marketing informs brand positioning and content design. B2B marketing is more relationship driven than B2C. B2B marketers are tasked with driving awareness and excitement about their product or service offerings to a select group of business leaders in hopes that their efforts entice potential customers to meet with a sales rep to learn more. This means B2B marketers must show other businesses the value that the business will gain from becoming a customer. They must show where their solutions are positioned within the marketplace and use that positioning to show their value. Brand positioning, in other words, tends to be more important than brand messaging when doing B2B marketing. Ultimately, B2B marketing can be quite time intensive because a great deal of education must…

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