From the course: Marketing Strategy for Designers
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Creating a content strategy roadmap
From the course: Marketing Strategy for Designers
Creating a content strategy roadmap
- [Instructor] You've identified the three foundational elements of your campaign. Used those to define SMART goals for the campaign. Now it's time to determine what marketing tactics will work best to achieve those goals. While some marketers choose to identify tactics on their own, brainstorming solutions as a group often delivers the best results. Because of this, I always suggest that at least two people, preferably a marketer and a designer at minimum, work together to determine the right tactics to deploy. For example, let's think first about the high-level SMART goal we identified for Edwards. To build awareness by educating at least 1000 clinicians about the problems surrounding hypotensive events within one year. During brainstorming, we identified several solutions, like offering a weekly webinar and inviting one family of hospitals at a time to attend, creating a conference booth for industry events where…
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