From the course: Marketing Strategy for Designers
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Creating SMART goals for marketing
From the course: Marketing Strategy for Designers
Creating SMART goals for marketing
- [Instructor] Once you have the three foundational elements of your marketing campaign identified, it becomes easier to create goals that will help guide your campaign. When developing goals for your campaign, they should always follow the SMART goal methodology. In other words, any goal you create should be specific, measurable, attainable, relevant and time-based. To see how this works, let's look at the first obstacle Edwards was facing, a lack of marketplace awareness around the need for their HPI solution. Now, we couldn't simply make a goal to raise awareness because that would be far too broad and subjective. For example, was everyone aligned on what we meant by awareness? How are we measuring this awareness? Was there a timeline we needed to consider to meet this awareness goal? Broad goals lead to too many unanswered questions and misalignment with teams. SMART goals, however, create consensus and bring clarity…
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