From the course: Marketing Strategy for Designers

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Social media marketing

Social media marketing

From the course: Marketing Strategy for Designers

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Social media marketing

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- [Instructor] Social media marketing, also referred to as SMO, centers around growing a brand's presence on social media channels like Facebook, Instagram, LinkedIn, YouTube, TikTok, and more. Social media is a very large driver of brand discovery. In fact, a whopping 77% of consumers say that social media has inspired them to learn about new brands or products that they would've otherwise known nothing about. In addition, 71% of consumers say that social media has encouraged them to shop for something even when they weren't planning to do so, proving that those who can properly market on social media have a lot to gain. Beyond brand discovery, consumers also rely on social media to gain an understanding of a brand's personality and values. With trust in brands at an all-time low, social media provides businesses with an opportunity to earn that trust back through delivering authentic consumer interaction and values…

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