From the course: Marketing Strategy for Designers

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Solution: What strategy would you choose?

Solution: What strategy would you choose?

From the course: Marketing Strategy for Designers

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Solution: What strategy would you choose?

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- [Instructor] It's now time to go through each scenario and discuss what the right possible solutions or strategies could be. Let's start with scenario one. Jane has developed a revolutionary new water purification system that is both affordable and compact. She already has a brand developed, a website launched and has made some waves on social media with two influencers buying her product and promoting it organically or through earned media. But Jane is struggling to turn singular customers into repeat business. What's worse, nobody can find her website on Google, so she worries all sales will stall once her social media influencers start talking about something else. She wants more people talking about her product, wants to be found easily online and wants to ensure her current customers buy from her again as her product line increases. What should she do? Now, if you answered any of the following strategies or a…

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