From the course: Marketing Strategy for Designers

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The five types of marketers

The five types of marketers

From the course: Marketing Strategy for Designers

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The five types of marketers

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- [Instructor] Just as designers often choose to specialize in a field of graphic design such as UIUX design, print design, animation, et cetera, most marketers specialize as well. These specializations can often be broken down into five primary fields; brand marketers, product marketers, content marketers, social media marketers, and search marketers. Let's take a minute to explain each area of focus. Brand marketers focus the bulk of their energies on building and protecting the brand of a business. They concern themselves with how customers perceive their brand in the marketplace and create marketing campaigns that position their brand as a category leader. They help determine the value propositions of the brand and then center their marketing campaigns around communicating that value proposition. Brand sentiment and brand awareness are key metrics that brand marketers follow closely to gauge success. Gatorade brand…

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