From the course: Marketing Strategy for Designers

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The role of design in marketing

The role of design in marketing

From the course: Marketing Strategy for Designers

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The role of design in marketing

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- [Tutor] While I've hinted at this in previous lessons, let me make things abundantly clear. Marketing campaigns today will not succeed without high-quality visual content. Here's a small sample of the abundance of data that supports this claim. Brand marketers know that a quality live stream on LinkedIn leads to 24 times the brand engagement on the platform, than those who only post text-based information. Product marketers know that 96% of customers seek out product and service videos before making a purchase, so they leverage quality animations and live-action content to meet this demand. Understanding the ferocious demand for visual content, modern content marketers rely on 12 to 14 types of visual content to accomplish singular goals. Social media marketers know that visual content on social media gets more engagement than text-based content. On Facebook, for example, posts with a single image get 120% more…

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