Nathan Shedroff on Design Strategy and the Merging of Business and Design
With Kristin Ellison
Liked by 1,024 users
Duration: 52m
Skill level: General
Released: 12/11/2015
Course details
Nathan Shedroff researches, speaks, and teaches about meaning, innovation, and interfaces. He is the chair of two groundbreaking MBA programs at the California College of the Arts that marry design and business. In this exclusive interview, conducted in partnership with the AIGA Design Conference, Kristin Ellison talks to Nathan about the ways he's helping designers merge the qualitative and quantitative to better understand customers and pitch ideas to company leaders.
Nathan explains what business has to learn from design (tolerance for ambiguity) as well as what design has to learn from business (comfort with data and communication skills). He also touches on redefining the word "value," design thinking, and deliberate design that improves customers' lives.
Nathan explains what business has to learn from design (tolerance for ambiguity) as well as what design has to learn from business (comfort with data and communication skills). He also touches on redefining the word "value," design thinking, and deliberate design that improves customers' lives.
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