From the course: UX Foundations: Interaction Design

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Social learning theory

Social learning theory

From the course: UX Foundations: Interaction Design

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Social learning theory

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- [Instructor] In the 1960s, when the behaviorist theories of learning had been dominant for decades, Albert Bandura developed a theory that bridged the cognitive and behavioral sides of learning. In the social learning theory, learning is a cognitive process. People learn in social contexts, and learning may occur even without performing the behaviors or being directly reinforced. Bandura proposed that we learn behaviors this way, but that we also learn values and attitudes. We learn by observing others and the consequences of their behavior. They serve as models and we imitate them. If we see someone reinforced for their behavior, we experience vicarious reinforcement, and we may be more likely to exhibit that behavior. If we see someone punished, we may be less likely to exhibit that behavior. In both cases, we did not perform the behavior ourselves, and we were not personally reinforced or punished. We watched…

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