From the course: UX Research Methods: Interviewing
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Crafting the interview questions
From the course: UX Research Methods: Interviewing
Crafting the interview questions
- To create the questions, start with a list of research goals you have and write out a series of questions that look at the issue with various angles. For instance, if you're trying to understand why someone signed up for your service, you might start with a simple question, like: How did you decide to pick the service? But you might also ask things like: What other services did you look at? Why didn't you choose those services? What were the biggest factors for you to decide? What were the pros and cons of each? How sure or unsure were you that you made the right choice? Who helped you decide? These questions all explore the same decision, but look at it from different angles. You can also ask for the same information in different ways to make sure that you're getting the whole story. Focus on creating open-ended questions, starting with who, what, where, when, why, or how. Just make sure that you ask…
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