2A Marketing’s Post

I have been spending time thinking about the future organization of our marketing team. As we continue to grow is the structure I have in place today ideal? I would love to hear about how you have structured your marketing department. Is it by discipline? By function? By product? Is anyone willing to share their org chart? Today we are midsize and structured by discipline.

As a contracted Fractional Chief Marketing Officer collaborating on key marketing initiatives, I work backwards when thinking and planning the strategic approach. What do you want the result to be? What action do you want people to take? Learn more about this mindset in our video.

New Year's Challenge for the people I know in Marketing: Go to your top 3 competitors, find any long form presentation by a senior executive where they discuss their business philosophy and strategy, and watch the entire thing. Do not mentally argue with, dispute, or attempt to tear it down. Just listen and focus on understanding what they think and why they think that.

You are Made of More ! Marketing is 99% of Invisible Work : What the Market can see ? a strong market positioning, visibility, winning marketing program? However below the visibility line there is messaging strategy, market research, team hard work, feedback loop, discipline culture and many more.

So, the content people kept me tightly pinned to 5 actions . . . making a terrible cup of tea for your colleagues very early days would have obviously have made it into the top 10, as would befriending the Finance Director. Any others I have erroneously omitted? On a serious note, spending lots of time with your team is hugely overlooked. This post is about coming up with the strategy, but you need the right people in the right place to deliver it. Understanding their journey, what they are good at (and not, that's Ok and the point of a team) and how they spend their time (and time spent that is not adding value to the business or delivering against the strategy).

“If you want to know how to be successful in marketing, do the small things, do them really well, do them better than everyone else, and I guarantee you the big things will come.” Reflecting on these words by Bozoma Saint John I spent today diving deep into small-scale marketing strategies. Here’s what a single day of focused effort taught me: 1. Attention to Detail Creates Quality - It’s the small touches that enhance overall effectiveness and set you apart from the competition. 2. Consistency is More Impactful Than Intensity - Sustainable efforts lead to long-lasting results, proving that regularity trumps sporadic bursts of energy. 3. Small Wins Build Confidence - Celebrating minor achievements fosters a mindset of success and continuous improvement. 4. Precision Beats Power - In the world of marketing, being precise with your strategy and execution can lead to greater impact than sheer force. 5. Simplicity Leads to Clarity - Clear, straightforward approaches are often the most effective.

Want your brand to be successful at marketing in quarter 4? Learn to pivot quickly, take chances and be open to the failures that will happen. Learn from them and iterate quickly; then repeat.

About to start one of my favourite days with an awesome client. We’re going to be finishing off our V/TO - the EOS 2 page plan, covering the 8 key questions: ⭐️ Core Values ⭐️ Core Focus ⭐️ 10-Year Target ⭐️ Marketing Strategy ⭐️ 3-Year Picture ⭐️ 1-Year Plan ⭐️ 90-Day Rocks ⭐️ Issues List Bring it on 💖

- The marketing manager asks himself what mandate he has and what he doesn't have. In these times, when the thumbscrews are tightened, you end up wondering what the hell you are doing, Says Kapero's Kaj Johansson in Resumé. Based on one of the findings in our report "The Marketing Department '23", Billy Andersson at Resumé has been looking into the increasingly unclear role of the CMO. "The marketing manager has started to give up in the face of a hopeless task. Expectations from the rest of the company are huge, but it is unclear what they are. As a result, the workload has become unbearable. Is it time for the marketing manager to reinvent himself?" Read more in Resumé (Swedish) or download the report. (Links in Comments).

When I read something about marketing that stops me in my tracks, I get excited. It's not often that happens. This week's Kelford Lab did just that. And the thought experiment that followed was a genuine "ah-ha!" moment for me. So, spoiler free post: read this and give yourself the time to really think on the big question posed. What would you do? https://lnkd.in/gkk27X8V #DemonstratingValue #Marketing #Positioning #ThoughtExperiment