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Have you ever pondered the deep connection between our brand choices and our identity? It goes beyond functionality, touching the essence of who we are. Branding transcends product features, resonating with our multifaceted selves. Explore the psychological and sociological drivers behind our buying behaviors. View an excerpt of "For The Culture" from StratFest 2023 by Dr. Marcus Collins on our YouTube channel. https://lnkd.in/emjesTJH Don't miss StratFest 2024, where strategists are spotlighted as vital bridge builders. Secure your spot today! 🔗 https://lnkd.in/dvpQ4dB #Branding #ConsumerBehavior #Identity #Marketing #StratFest2024 #Strategy #BridgeBuilders #Psychology #Sociology

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