AB InBev’s Post

Unveiling the Titans: Kantar's 2024 List of the World's Most Valuable Spirits Brands Revealed. Nicola Carruthers, Ye Han #TopSpiritsBrands #Kantar2024 #BrandValue #PremiumSpirits #AlcoholMarket #IndustryInsights #GlobalBrands #SpiritsTrends #LuxuryLiquor #MarketLeaders

Drinks Industry top trend in 2024? Regardless of the category, the niche, the occasion... It's very simple. It's Consistency. Show up Every Single Day. You will see the result on day 365. Brands are built bottom-up

Chomps made Numerator’s brands to Watch in 2024 list as one of the top 10 fastest growing brands of 2023! Thanks to everyone at Chomps for an amazing 2023, can't wait for what we have planned for 2024! https://lnkd.in/gNriAvBt Numerator Brands to Watch in 2024 We're looking back at the top brands of 2023. From buzzy beverage brands to private label powerhouses, these are the brands watch in 2024. (Not automatically expanded because 6 MB is too large. You can expand it anyway or open it in a new window.)

How do leading packaged food brands in Thailand compare in their brand health? Dive into the latest YouGov Brand Equity Rankings of Thailand’s top packaged food brands – including Calbee Moh Seng, Charoen Pokphand Group Co.,Ltd. CP, LAYS, Thai President Foods's MAMA, Nissin Foods, Thai Preserved Food Factory's Wai Wai, WAN THAI FOOD's Yum Yum – as we review how their holistic brand performance from consumer perception, ad awareness and purchase consideration has changed over time. https://okt.to/3rCX1Z

  Enjoyed writing this piece on heritage brands and innovation for the latest issue of FMCG CEO Magazine. I've always been fascinated by the strategies of brands to ensure they stay true to their roots, but look to the future.   https://lnkd.in/eXDU-5rG   Any thoughts on what other tactics heritage brands should use to stay relevant? Anybody noticed any other interesting innovations?   #BrandStrategy #BrandInnovation #HeritageBrand

"The Annual Brands Report results are the culmination of a survey of 100 bars from around the world which have been nominated or won international awards. The report offers a picture of the buying habits of the world’s best bars – not only which brands sell best, but also what’s trending to indicate the brands that are hot right now" #whiskylover #whiskylife #whiskydream

The report provides a snapshot of the global whisky market through the lens of top bars. This broader perspective is helpful for understanding general trends in consumer preferences and market dynamics. In short, The Annual Brands Report serves as a valuable resource for bartenders, consumers, and brands alike, offering insights into the evolving world of premium spirits and highlighting what's truly exciting in the realm of whisky. 🥃🥃

Our latest Kantar research shows that the campaign's messaging around great taste, premium quality, and ethical production continues to resonate with consumers. Use the individual research report to build targeted marketing campaigns and brand awareness in Australia. #NZMadewithCare #DoingbusinessinAustralia #newzealand #newzealandbusiness #foodandbeverageindustry

For all my boozy #trendwatching friends... Here is a great report from the brilliant minds over at Diageo. I am pouring one out tonight to all the Betterment Brands out there. Here's to good growth that does good in the world! "Betterment Brands: consumers’ conversations show them to be increasingly eco-conscious, becoming more aware of the environmental & social impact of their choices. Although not a new phenomenon its importance cannot be downplayed, with consumers increasingly (+44%) seeking ways to align their purchasing decisions with their values." #sustainabilitymarketing #timetogetgrounded https://lnkd.in/e4wFbtyw

Coca-Cola has achieved a remarkable feat by becoming the 10th most valuable brand in the world, according to the 2023 #KantarBrandZ Most Valuable Global Brands report. Kantar’s #BrandSnapshot tool has shown that Coca-Cola has a justifiable premium in many countries, which is only possible when a brand is meaningful and different enough to create strong pricing power. Coca-Cola has maintained high product quality and implemented innovative marketing strategies, resulting in a strong brand perception of superior advertising, taste, and design. Find out more in our latest article on how Coca-Cola strives to remain meaningful, different, and salient 👉 https://ow.ly/FEuZ50QjM5p #brand #brandequity