We’re taking ecoSPIRITS around the world!
Next year, we’re starting a global programme with ecoSPIRITS to pilot distributing Smirnoff, Gordon’s and Captain Morgan in a keg-style ecoTOTE. Once empty, they will be collected, cleaned, refilled and then re-distributed to participating sites. Designed to be used up to 150 times, they are expected to eliminate the use of up to 1,000 glass bottles over their lifespan!
Over the next three years, we’ll be rolling this out to select bars and pubs in an expected 18 markets, and we’re the first spirits producer to sign a partnership of this kind with ecoSPIRITS.
We use kegs for Guinness, so let’s try it on spirits!
Find out more here: https://lnkd.in/efAdrMsS
#sustainability #circulareconomy
The fans in us are secretly dreaming that this very Stella *might* have been brewed with some of our malt ;) Congrats AB InBev ! 🎾🍺⚽️