ABARTA Coca-Cola Beverages, LLC’s Post

Very proud of Renee Jones who has been involved in not just increasing Queensland Symphony Orchestra ticket sale revenue over the last 6-years by 35% (including Subscription sales records for the last 3 seasons); but also shifting public perceptions of the QSO away from "exclusive" and "elitist" toward being "engaging" and "welcoming" (data qualified through externally-driven market research). QSO has some of the highest Net Promoter Scores of any company anywhere (regularly above 80). It's amazing what can happen when you put the needs and wants of the audience (connection and experience) in the centre of the service. Who says the subscription model is dead! Aubrey Bergauer is an internationally renowned expert on orchestra marketing. She says of QSO "...(𝟮𝟬𝟮𝟮 𝗮𝗻𝗱 𝟮𝟬𝟮𝟯) 𝘄𝗲𝗿𝗲 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝘀𝘁 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗼𝗻 𝗿𝗲𝗰𝗼𝗿𝗱. 𝗤𝗦𝗢 𝗮𝗱𝗱𝗲𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲𝘀 𝘁𝗼 𝗮𝗰𝗰𝗼𝗺𝗺𝗼𝗱𝗮𝘁𝗲 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗱𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗜 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝗼𝗳 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗺𝗮𝗷𝗼𝗿 𝘀𝘆𝗺𝗽𝗵𝗼𝗻𝘆 𝗵𝗶𝘁𝘁𝗶𝗻𝗴 𝗿𝗲𝗰𝗼𝗿𝗱 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗮𝗻𝗱 𝗮𝗱𝗱𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄." #qsorchestra #marketing #arts #brisbane

Check out our new blog post, the Lansing Symphony Orchestra Presents Carmina Burana #newblogpost

Improved access and inclusion that GetAboutAble consulting can assist you to achieve

#teams #goals #businessstrategy

Choosing a sample library can be incredibly overwhelming when starting to compose. Here are some starting points, as recommended by our in-house composer Homay: 👁️ Albion ONE - An all-in-one library with all sections of the orchestra. You can write entire pieces using just this one library! 🎻 BBC Symphony Orchestra Core and Discover - Based on a more traditional set of orchestral instruments with a wide range of options to create authentic and expressive orchestral compositions, catering to different skill levels and production needs. 🎼 Originals Orchestra - A well-rounded, all-in-one palette. Which sample libraries would you recommend?

🎶 Finding Inspiration in Excellence: Lessons from the Chicago Symphony 🎻 This past weekend, I had the privilege of attending a performance by the renowned Chicago Symphony Orchestra. As the music filled the concert hall, I couldn't help but be reminded of the incredible dedication and discipline required to become a world-class musician. Behind every flawless performance lies countless hours of practice, unwavering determination, and a relentless pursuit of excellence. It's a testament to true mastery not achieved overnight but through consistent effort and a willingness to push boundaries. The same principle applies to our development, whether in our personal or professional lives. Like those musicians honing their craft, we must commit ourselves to continuous growth and improvement. It's the willingness to put in the work, even when it's challenging, that sets us apart and propels us toward success. So, as we embark on another week filled with opportunities and challenges, let's draw inspiration from the dedication of those who excel in their craft. Let's commit ourselves to practicing perseverance, determination, and excellence in everything we do. Because it's these qualities that truly make the difference in our journey towards personal and professional fulfillment. 🌟 Keep striving for excellence, and remember: the path to greatness is paved with practice and determination. 🌟 #Inspiration #Excellence #ChicagoSymphony #Practice #Determination #PersonalDevelopment #ProfessionalDevelopment #Perseverance

Prescriptive rules vs guided adaptability. Guided adaptability isn’t about having NO rules. But it is about not having an insane amount of bureaucracy and overly complex requirements. It is based on the assumption with a decent, uncomplicated, basic level of compliance humans will come through using their adaptability, agility and resilience. Case in point. I wrote the following piece of music about a month ago. It’s for a full symphony orchestra (plus some extra instruments) and even if you can’t read music, you can see (and hear) all hell breaking loose around the midpoint from all the black notes on the screen. The thing is, I have only a high school music education and nothing like that compared with John Williams or Hans Zimmer, for example. I can’t name the chords and largely built the piece from imagination and by ear (listening). The outcome, I think, is quite good, if not better. In this case 40 years of playing instruments and observing those around me coupled with my basic theory in music provided me the guided adaptability for the exact outcome I desired. I though this may be a useful example - here’s the piece, enjoy and happy Sunday! #sms #newviewsafety #guidedadaptability #resilience #safetyresilience #complexity #music #composer #musicalcomposition

The Key to Success: The Importance of Consistent Practice and Hard Work Discover the secret to success in the music industry and beyond. Learn why consistent practice and hard work are crucial for achieving your goals. Join us as we explore the underappreciated aspect of musicianship and the dedication required to excel. #SuccessSecrets #ConsistentPractice #HardWorkPaysOff #MusicIndustry #Dedication #AchieveYourGoals #ArtistLife #PassionForMusic #Musicianship #MotivationMonday

I was invited by the Toronto Symphony Orchestra to attend a special rehearsal a couple of weeks ago. It was part of a special program to allow for up and coming Canadian female conductors to get experience with major orchestras so that they can grow their careers internationally. It was a joint project with Tapestry Opera. The TSO’s artistic director Gustavo Gimeno was on hand to listen and provide feedback to the 5 female conductors participating. For me I took away more than just being an opportunity to see an orchestra rehearse. I felt it had lessons to teach about company meetings and line reviews! Some lessons I think relate: Value your participants time in meetings: Gimeno was advising the conductors to edit and select the parts of the piece that most require rehearsing. Recognize that meetings must stay to their appointed length and not run over. Value your team: Repeatedly I heard Gimeno say, “You have a great orchestra here” and pay compliments and recognize that. Be Clear in your Direction: While as conductor you might be able to hear all the players, the players can’t necessarily hear all of them, so be clear in your direction to cue. You are their ears. Not everyone on your team knows the whole picture of a project, so be clear in what each member needs to do. Do not repeat sections that do not need to be re-rehearsed: You will lose your musicians engagement (staff) with repeating information that doesn’t need repetition. Be concise and focus on what is most needed to maintain engagement of your team.

Two things I learned last night at the National Symphony Orchestra's performance of Brahms' Fourth Symphony. First, I'm going to make coattails a part of my 2024 wardrobe goals. I think I can pull them off. Second, we need more conductors in the corporate world. A conductor's primary responsibility is to unify performers, set the tempo, execute clear preparations and beats, listen critically and shape the sound of the ensemble, and control the interpretation and pacing of the music. Tell me the last time you saw something like this successfully happen in the corporate world? Their sole purpose is unity and performance of their people. I think the corporate world could benefit from thinking about how to introduce this type of expectation into teams and organizations. Clearly it is not a perfect one to one. I get that music doesn't change and markets do, but think there is something to the clarity and purpose of this role that could inject stunning results in the corporate world. Who knows maybe my next role will be as a corporate conductor!?