Advantage Media’s Post

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Need to generate leads? Prep for retirement? Attract investors? Kickstart a new business? Leave a legacy? Then the time is now to harness and scale your Authority and you can start quickly with value-driven content. 1. Identify Your Niche - Be specific in your area of expertise and prop up your digital platforms to match accordingly. 2. Understand Your Audience - This is key to driving success and building thought leadership. Knowing who your audience is, their pain points and what they desire and then helping demonstrate the transformation you provide to get them there through your content is best. 3. Provide Value - Goes without saying! But sharing content that gives your audience a bit of the ""what"" of your work is a great first step to building trust and laying the foundation of your authority. 4. Consistency is Key - Whether you're publishing a blog, email newsletter, or dropping a new podcast episode, developing a posting schedule and sticking to it will make all the difference. 5. Leverage Different Formats - There are many types of content you can publish. We always suggest using a mixture of articles, graphics, photos, and our favorite VIDEOS to showcase your expertise in your field. What are you going to try first: 1,2, 3,4 or 5? Drop it down below to let us know! #MarketingMonday #Authority #ThoughtLeader

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