Alan Wolk’s Post

This year, streaming usage once again claims the largest share of TV viewing in the US, with 37.7% share, according to WARC Media. Free ad-supported streaming channels such as Roku, Tubi TV and YouTube, had a particularly strong performance. But despite the empowerment and personalization new technologies allow, there’s one thing about TV viewing these days that (unfortunately) feels depressingly familiar: the advertising experience. Scott Donaton, author of "Madison and Vine", the book that laid out how to blend entertainment and brand building, thinks the industry can do better. "Streamers have so much data on how people behave and what they do while watching. That data has already been used to discover and fill programming gaps and to maximize engagement and retention. Now streamers need to take what they know and put it to use in service of creating a better, more relevant and personalized advertising experience." What can a better streaming advertising experience look like? And who's ready to start working on them? Read here: https://lnkd.in/eWyfxQXz Thanks Scott! Great read!

Today's problem comes from yesterday's solution. Over a decade ago, the very idea of "Anywhere Anytime" was the reason that video streaming services were developed to ride the digital wave. But today, one of the biggest issues is 'Churn.' Churn is an old nemesis of digital services, even when they were just value-added services provided by the telco. Pricing and the overall product-content offering will have an impact, but assuming they will make a significant impact on churn is a theory yet to be proven. It’s got everything to do with the nature of the business which allows the consumer to subscribe and unsubscribe without too much at stake. What perhaps is a better metric to invest at any given point is the base and engagement. They are eventually what will decide your investment appetite either in the business or in a specific market. #digitalbusiness #investment #metrics #engagement #videostreaming #strategy

Entertainment Wars: Déjà Vu in the Streaming Age For decades, cable TV thrived on bundling channels, extracting maximum value from consumers. Now, with cord-cutting rampant, cable companies like Comcast are offering streaming bundles that mirror their old model. It feels like history is repeating itself in the streaming wars. #streamingwars #comcast #peacock #netflix #appletvplus Is bundling the answer for the streaming industry, or a sign of desperation due to crowded market? https://lnkd.in/dmusWWdY 

Stay ahead by delving into the world of FAST channels 🏃📺 Did you know that History Hit has a FAST channel on multiple platforms including Samsung TV Plus UK? Get an insight into how Free Ad-Supported Streaming Television (FAST) channels are revolutionising content consumption and advertising. Using knowledge from having 8 FAST Channels of their own, Little Dot Studios have written the go-to guide on everything FAST! Check it out 👇 https://lnkd.in/gpeZdWpc #FASTChannels #digitalmedia #futureofbroadcasting

TVB found that linear TV outperforms ad-supported streaming platforms in reach, engagement, and influence on consumers. https://lnkd.in/esng67Xv

Change happens all around us. Not long ago, people couldn't imagine streaming video competing with traditional TV. Today: - Streaming’s share of TV hit 38.7% last month, a record. - Total broadcast viewing was 20% of TV, representing a new low. On a year-over-year basis, broadcast usage was down 5.4%. - Cable viewing fell to 29.6% of TV in July. On a year-over-year basis, cable usage was down 12.5%. Interesting data on viewing trends here: https://lnkd.in/dTvefhMH

Netflix and NextGen TV could be seriously impacted by ATSC 3.0 and HEVC patent decisions. NextGen TV could see adoption slow, and Netflix could see streaming costs grow. https://lnkd.in/gJpJ8TCR

"Total #TV usage registered its first month-over-month increase since January, driven by an increase among youngsters in the 2-to-17 age group. According to Nielsen, #streaming and game console usage generated 90% of young people’s increased TV usage in June." #digital #ott #ctv #avod #svod #broadcast #lineartv

Is streaming becoming too expensive? As more cord-cutters look for affordable options, OTA DVRs like Tablo are making a comeback. With its free ad-supported TV offering, is this the future of television? #Streaming #OTT #CordCutting