Albertsons Media Collective’s Post

I have analyzed over 2,000+ email campaigns from ecom brands in the last 6 months (about 50 a week). Based on their sending patterns, here's a list of different types of campaign content I've put together. Use this when you're planning next month's calendar: - FAQ - Quiz - Video - Promo - Gift Guide - Plain Letter - Brand Story - Before-After - UGC Feature - Back in Stock - How-To/Hacks - Science Behind - Press Mentions - Blog/Newsletter - Product Spotlight - Problem-Solution - Benefits/Features - Statistic Highlight - Buy Now Pay Later - Behind The Scenes - Authority Testimonial - Customer Testimonials - Multi-Product Spotlight - Response to Reddit Post - Comparison (Us vs Them) - Social Media Comment Highlight

I have analyzed over 2,000+ email campaigns from ecom brands in the last 6 months (about 50 a week). Based on their sending patterns, here's a list of different types of campaign content I've put together. Use this when you're planning next month's calendar: - FAQ - Quiz - Video - Promo - Gift Guide - Plain Letter - Brand Story - Before-After - UGC Feature - Back in Stock - How-To/Hacks - Science Behind - Press Mentions - Blog/Newsletter - Product Spotlight - Problem-Solution - Benefits/Features - Statistic Highlight - Buy Now Pay Later - Behind The Scenes - Authority Testimonial - Customer Testimonials - Multi-Product Spotlight - Response to Reddit Post - Comparison (Us vs Them) - Social Media Comment Highlight

If you're struggling with any of these regarding paid media... 1. High costs per click 2. High costs per lead 3. Bad attribution 4. Inaccurate reporting 5. Tieing back paid media spend to revenue 6. Understanding which KPIs actually matter 7. New ideas for creative in your campaigns You are not alone... 😲 Andy Keehn, Jesse Miller, and I have teamed up to help you solve these issues on a LIVE MarketBetter show tomorrow morning. It's 100% FREE and this will be all tactics and no fluff. Sign up here: https://hubs.la/Q02c8Zbv0 #Marketing #PaidMedia

Did you know that that brands present in a customer's consideration phase are twice as likely to see a conversion as brands that only focused on mid- and bottom-funnel engagement? Here are a few tips for top-of-funnel marketing: https://lnkd.in/ghTrWRym

#Marketers have already been working over the last two to three years to prepare for the long-awaited death of the third-party #cookie. Even so, the readiness of the industry for said exit isn’t as certain as some would hope. How prepared a #marketer is to manage this shift will vary. #Trends of the last few years including a push for more full funnel marketing efforts, a recognition of the importance of owned channels vs. paid as well as a need to amp up loyalty programs to continue to collect #firstpartydata will continue in the coming months. In this piece by Kristina Monllos, we speak to Leah Sand of VML, Jon Morgenstern of VaynerMedia, Edward McElvain of Mediahub Worldwide, and Dan Perez of Epsilon.

We all know that consumers are spending most of their waking hours online. 📲😵💫 However, you may not know consumers are becoming increasingly numb to digital advertising. In fact, a HubSpot survey found that 57% of participants dislike ads that play before a video, with 43% skipping them entirely. Businesses must understand that this digital ad fatigue leads to frustration and negative brand associations. 🫠 Traditional ads, on the other hand, are experiencing a resurgence. 📨 Consumers also trust traditional channels more. A MarketingSherpa survey found that 82% trust print ads, 80% trust TV ads, 76% trust direct mail, and 71% trust radio ads for making purchasing decisions. This trust in traditional advertising surpasses social media advertising, highlighting an opportunity for you to build brand credibility with jaded buyers. 👉 Now, I'm not recommending you jump into these traditional channels willy-nilly. You need a solid marketing strategy and understand the best channel to target your ideal customer to achieve ROI. Maybe it's time to rebalance your ad spend and cut through the digital clutter by leveraging the trust and engagement of traditional media. If you need help creating the right strategy and implementation plan, feel free to reach out, and let's chat. 🦊Kristy x #traditionaladvertising #traditionalmarketing #marketingstrategy #directmail #tvadvertising #radio #print #oldschooladvertising #digitalmarketing #marketingconsultant #marketingspecialist #smallbusinessmarketing

Over the last couple of years, we've seen a real #directmail renaissance as non-traditional mailers look for new ways to increase the effectiveness of their predominantly digital campaigns. ✉📱🏠 In fact, 58% of #marketers today have more marketing budget allocated to direct mail compared to 2022 (Lob and Comperemedia). It's clear that direct mail delivers a strong #ROI and its impact continues to grow in 2023. Now with intelligentVIEW, the postal code is not only the driver of direct mail but the ultimate, privacy-compliant common identifier, connecting households to digital media. With intelligentVIEW's media activation tools, marketers can reach their exact target audience across all channels with greater scale, precision, and impact than ever before. Read more ➡️ https://lnkd.in/eqF6zEwS #directmailmarketing #campaigneffectiveness #audienceinsights #audienceengagement #marketinginsights #canada

Go-to-market teams should not have to fly blind when it comes to sharing relevant content with prospects and customers. 🫣 In Adweek, our Chief Marketing Officer Paige O'Neill shares insights on how thoughtfully maintained Digital Sales Rooms supercharge personalization efforts and buyer engagement. 👇

Go-to-market teams should not have to fly blind when it comes to sharing relevant content with prospects and customers. 🫣 In Adweek, our Chief Marketing Officer Paige O'Neill shares insights on how thoughtfully maintained Digital Sales Rooms supercharge personalization efforts and buyer engagement. 👇

3 things that make marketing super expensive for DTC brands 1. playing your sales channels against each other - i.e. making your store compete with the website makes you waste £££ heaps of marketing budget 2. stop-start approach to paid media strategies - knee jerk reactions to ad-hoc results create even more polarised, scattered and trend-less data points. Consistency in monitoring and optimisation is the mother (and the father) of paid media campaigns 3. over-relying on acquisition - there is so much sales to be made out of well nurtured relationships with your current contact base. Look after your community and your community will in return look after your CPA! BTW, we've recently seen a 70% reduction in blended CPA in a Direct To Consumer client after we implemented a mindful and respectful email strategy - their customers rewarded them with so much sales the brand no longer had to pay for, that their marketing ROI started looking a lot healthier in a matter of weeks! #dtcmarketing #growthmarketing #growthstrategy