Albertsons Media Collective’s Post

More shiny objects released into the CTV advertising jungle! 🕵♂️ ZTV is a new platform from Simpli.fi that promises to revolutionize TV advertising. I'd say that's a lofty promise. They announced that it lets you customize your TV ads for different audiences based on their location, behavior, and interests and uses "Simpli.fi’s data and technology to target viewers across streaming services, smart TVs, and connected devices. You can also see how your ads are doing with real-time analytics and attribution. ZTV claims to offer highly competitive pricing compared to other similar CTV offerings, with CPMs in the low teens, which is about half the average CPM for CTV inventory." Do they really? 🤔 That sure would be impressive. You can find out more about ZTV here 👇 #AdTech #Simplifi #TVadvertising #OTT #CTV #ctvadvertising

Connected TV households are set to double in 2024. From ad frequency to GenAI, explore how to navigate the unique challenges and opportunities of CTV/OTT advertising. Read the blog to dive into: - Insights into the rapid growth of CTV households - Effective strategies for CTV ad optimization - The transformative role of GenAI in CTV advertising - Future trends for 2024 #DigitalAdvertising #CTV #OTT #MarketingTrends #InnovativeStrategies #Amsive

Solutions that address the challenges of fragmented supply, workflows, and measurement are closer than you might think. "You need a platform that curates audiences across all inventory types, including linear TV, CTV, and online video (OLV). Media buying shouldn’t be a mystery, so greater transparency means greater control over where your ad dollars go," explains Paul A., CMO of Cadent. Read the full article on Ad Age to learn how platforms and publishers are working to deliver advertisers a more seamless media buying and measurement experience. https://ow.ly/80i950PQcYf

2024 TV advertising is predicted to experience a transformational shift powered by advancing technology. Advertisers are expected to leverage new approaches to optimize their ROI and connect with their target audience more efficiently. The primary focal points are anticipated to be the A50+ demographic, data precision, and streaming transparency. Moreover, local incrementality is poised to emerge as a critical strategy, empowering national brands to expand their footprint in specific markets. Stay ahead of the curve with these insights into the future of TV advertising. #TVAdvertising #ROI #AudienceTargeting

CTV Inventory: Definitive Guide for Connected TV Advertisers - Master #CTV #inventory with our definitive #guide for connected #TV #advertisers. Learn how to optimize your CTV ad placements effectively. #CTVInventory #ConnectedTV

“With the proliferation of CTV consumption in recent years and the changes unfolding across the programmatic landscape, media buyers and data owners are increasingly seeking more control over their advertising supply chain.” Our CEO, Chris Maccaro, describes how Beachfront Select is helping our partners streamline and enhance execution of their data-driven CTV advertising strategies. Read more in Advanced Television: https://hubs.li/Q028QkNP0

Great insight into the trends driving television advertising for this upcoming year 💡 Going into 2024, things like CTV, OTT, AI-integrated ads, and more OOH visibility are all things that will be driving sales. As consumers get more comfortable with technology with each quarter and year that passes, advertisers are noticing how this is affecting their interactions with ad campaigns and beyond. #Advertising #Technology #CTV #OTT

CTV is still one of the fastest-growing channels in #advertising. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and #CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV: https://lnkd.in/e6Zz-HNs --- 📩 Stay on top of the biggest trends in #marketing, #advertising, and #media with EMARKETER Daily: https://lnkd.in/eJSnDuRW

CTV and OTT are changing the advertising game. Read MNI's 'Future-Proof Your Advertising' to stay ahead of the curve. Dive in: https://hubs.ly/Q02mfN3y0 #MNIInsights #StreamingPlatforms

How do you solve a problem like programmatic Connected TV (CTV) advertising? According to Samsung Ads APAC, learning from previous programmatic eras is crucial to future success. The company's latest article in exchange4media offers insight into why efficiency is the key to navigating today's complicated digital landscape. The piece also discusses whether CTV can replace the outgoing third-party cookies and why both the programmatic stack and the digital advisor need to catch-up to CTV's growth. Find out more about best-in-class Programmatic CTV advertising below 👇 #SamsungAds #programmatic #CTV #advertising