Albertsons Media Collective’s Post

Inclusivity is more than a buzzword—it’s our ethos. 🌟 🤝🌈At Di Va Los, our diverse team fuels innovation, generating solutions that address the dynamic demands of a global audience. #dubaimarketingagency #dubaipr #marketingstrategy #CreativeAgency #digitalmarketing#marketingsolutions #brandstrategy

A must-see for anyone interested in female empowerment, female leadership, women in AdTech and DEIB! 📢 I rarely share anything on LinkedIn, but I definitely want to do so today. I attended a great #webinar/panel talk from Seedtag yesterday afternoon. With super good input on the topics of #diversity, #inclusion, #femaleleadership, #femaleempowerment and #womeninadtech. With ladies who came up with expertise and strong opinions! Seedtag knows how to organise a diverse panel. I can only say: I left the session inspired and empowered. Rating: must see! ✨

This is not one to miss! I've been polishing up the slides over the weekend and they are GOOD (if I do say so myself 😏) Join me and the Connectd crew at 12pm BST this Thursday to learn about... - The HUMAN impact of a strong brand - The BUSINESS value of a strong brand - How much to INVEST and when - REAL-world case studies - PRACTICAL content frameworks - Plus some games and videos so it's not another yawn-worthy snoozefest of a webinar 😴 Think I'll get all that done in 45 mins?? 😬 Come and find out!! 😅 RSVP via link below 🔗 #marketingexpert #marketingwebinar #branding #brandmarketing #marketingstrategy #brandstrategy

While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our #advertising ecosystem is in need of a #sustainable infrastructure chain – one that removes legacy barriers to equitable #financialopportunity and fair #representation of underserved and ethnically #diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align #marketer values with the #audiences they need to serve will win. In our Eliminating Bias in Programmatic session, Kayleigh Barber chats with Kerel Cooper of Group Black about the implicit bias that lives within the programmatic ecosystem, and provides some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated. #digidayprogrammatic

Thanks for having me! Really looking forward to an insightful discussion about the most important topic of marketing research in these days - how to establish and measure a meaningful attention!

Explore the Gen Z landscape at the Ad Age Gen Z Summit on March 6 in New York! Top industry leaders, content creators, and marketing gurus will share their thoughts, strategies, and success stories throughout the day. The Exclusive Gen Z Roundtable also allows you to hear directly from Gen Zers about their preferences and expectations. Visit AdAge.com/GenZSummit to purchase tickets and learn more about this must-attend event! Read more via the link. https://lnkd.in/d5thj82b #GenZSummit #MarketingInsights #Event #Announcement #IndustryLeaders #GenZPerspectives

Yesterday at the Advertising Association, ISBA and IPA (Institute of Practitioners in Advertising)’s LEAD event where industry leaders discuss key issues, trends, and innovations shaping the advertising landscape, our very own Verica Djurdjevic, Chief Revenue Office of Channel 4 Sales, delivered an impassioned call to action for the advertising industry.   Referring to The Channel 4 Diversity in Advertising Award which recognises and celebrates outstanding campaigns that promote #diversity and #inclusion within the advertising industry, she stated:   “I would like to offer a call to arms. In 2022, #disability was the theme of our Diversity In Advertising Award. It was in fact the first time we had revisited a theme in the initiative; we had run disability as the theme in 2016 when Maltesers were the winners. Things need to keep moving forward and we ask everyone in this room to be bold and to think about the fundamental commercial truth here. Great storytelling, with brilliant representation and portrayal drives great business results.”   The whole industry needs to step up and help drive representation for the underrepresented. Now more than ever. #representationmatters #LEAD2024

Building Trust: The Cornerstone of Authentic Engagement 🌟 In today's digital age, trust is more than just a word; it's the foundation of successful relationships between brands and their audiences. Here are five proven strategies to foster trust and create lasting connections: #westchester #chestercounty #westchesterpa #move21 #buildingtrust #brandengagement #brandloyalty #marketingtips

How do we effectively target Gen Z? 💛 Reflecting on the remarkable insights shared at our Beyond Z June event, we had the pleasure of having Lisa Thompson MIPA, Strategy Lead at Wavemaker on the panel. Watch below as Lisa shares how advertisers can use this research to craft powerful, resonant campaigns, that genuinely engage with Generation Z, aligning with their values and expectations, and unlocking new avenues for growth. #BeyondZ #GenerationZ #BrandAdvertising #MarketingInsights

Many marketing leaders are still uncertain on how to best engage Gen Z as they evolve selling strategies for this newest generation of purchasers. At our #WTFSummit we’ll dive into how to reach this demographic. Learn more here: https://bit.ly/3Q5NJdG In partnership with Snap for Business