Albertsons Media Collective’s Post

Retail media is on the rise as cookies are phased out and there is a clear opportunity for retailers and brands to connect with consumers using first-party data. However, as a guest contributor alongside Zitcha's Hugh Cameron who penned this article; Civic Data's Managing Partner Chris Brinkworth highlights why it is important to use data responsibly and transparently so retailers can build trust with consumers and succeed in the new era of retail media / commerce media. #consentmanagement #RetailMedia #CommerceMedia #privacy

 As third-party cookies and identifiers are phasing out even retail media networks, with their strong 1P data, need to consider what impact cookie loss will have on their business. Christina Brandeberry and I collaborated on this piece for Retail Dive on 3 steps RMNs need to take to build a privacy-centric strategy. #retailmedia

3rd party cookie deprecation is one of reasons behind the colossal growth of commerce media. While brands embrace this new media form, data is not the only piece of the puzzle. Personalization of commerce media ads is key to wining the race in an increasingly competitive market. In our latest blog, our CEO Diaz Nesamoney shares how automated DCO technology that can scale personalization is critical to the success of retail media ads. https://lnkd.in/gjvJyxTi #DigitalMarketing #Personalization #JivoxDCO #CommerceMedia

#CPG and #retail marketers have reached an inflection point, realizing the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four pivotal ways: advanced loyalty programs, personalized content, retail media solutions, and data monetization. Sponsored by Adstra.

The Drum: In the US, according to Insider Intelligence, digital retail media spend will grow to $61.2bn by 2024. Such figures are usually supported by phrases such as ‘paradigm shift’ or ‘the next big advertising channel’. --- Discover how 14 RMNs rank, according to CPG digital ad buyers. Read the full report, here: https://lnkd.in/e3h8As5u #RMN #retailmedia #retailmedianetwork #retail #digitaladvertising

Did you know retail media networks transform how marketers and retailers connect with consumers? Check out this insightful article from Insider Intelligence that dives deep into the definition, benefits, and types of retail media networks. Discover how these networks bring advertisers closer to the point of sale, leverage first-party data, and open new revenue streams. 💼 https://lnkd.in/dEw9362T #RetailMediaNetworks #MarketingTrends

In walled gardens, first-party data blooms.🌹 Walmart Connect is widening its retail media business to include small marketers and international suppliers, as well as brands that have traditionally not sold products in Walmart's physical stores, reports Laurie Sullivan at MediaPost. And Skai's VP of Retail Media Kevin Weiss, observes in this piece, "The immediate benefit for advertisers is that they can more efficiently target consumers with the aid of Walmart's unique data." Read more about Walmart's announcement and what it really means: https://okt.to/EiIKtO

Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges. Margo Hock explains:: https://bit.ly/3VD9R1N #brandstrategy #retail #retailmedianetworks #advertisingstrategy #firstpartydata AnalyticsIQ

We all know by this point that retail media is a booming advertising channel, projected to reach $140.4 billion globally in 2024 📈 Big brands are already onboard, from retailers like Target and Walmart to CPG giants like Unilever. But with this exciting growth come growing pains. The biggest culprit? The lack of standardization, particularly in measurement. According to the IAB study last September, 62% of retail media buyers said the lack of standardization was the primary concern hindering confidence in the channel and therefore further investment. Imagine trying to compare apples and oranges...they're both technically fruit, right? That’s the case with RMNs. Each network has its own metrics, making it nearly impossible to compare campaigns across platforms. It's important to clarify: standardization doesn't mean uniformity. RMNs will still have their unique selling points, like data offerings and ad formats. Standardization in this case focuses on establishing common ground for measurement, allowing advertisers to compare apples to apples. Or at least, different varieties of apples. How is the industry answering the call for change? Organizations like the IAB, Media Rating Council, and ISBA are developing frameworks and guidelines to bring order to the chaos. These guidelines address areas like: 🏷️ Transparent and consistent ad placements. Everyone should know what they're buying and where their ads are showing. 📊 Accurate and reliable measurement. Metrics need to be consistent and trustworthy to accurately assess campaign performance. 🔒 Privacy and security. Standardization should consider solutions like Privacy Enhancing Technologies (PETs) for secure collaboration. And it does pay off. Take Walmart Connect, for example. By switching to a standard auction model similar to Amazon's, they lowered costs, boosted performance, and drove a 29% year-over-year lift in Walmart's same-store growth. Standardization should be a collaborative effort, that benefits everyone. Clear communication and open partnerships will ensure everyone wins: retailers can maximize advertising revenue, brands can confidently invest and see results, and consumers receive relevant and targeted advertising. #AdTech #RetailMedia #RMN #Standartization #DigitalMarketing

In walled gardens, first-party data blooms.🌹 Walmart Connect is widening its retail media business to include small marketers and international suppliers, as well as brands that have traditionally not sold products in Walmart's physical stores, reports Laurie Sullivan at MediaPost. And Skai's VP of Retail Media Kevin Weiss, observes in this piece, "The immediate benefit for advertisers is that they can more efficiently target consumers with the aid of Walmart's unique data." Read more about Walmart's announcement and what it really means: https://okt.to/9hmzQ4