Alex Servetnick’s Post

We like it when brands keep their promises and when brands deliver what consumers expect from them. So, it is key that we treat brands as a promise, as a pledge, as a commitment for what it stands for. It is the impression we leave to consumers time after time after time. #branding #brandingstrategy #brandingtips

This is great branding/advertising advice. Rather than focusing on your product and what it can do for the user, focus on the impact you can make. When you switch the prospective of your marketing, you might find that your messaging becomes more relatable! Selling memberships to your association? Try selling the sense of belonging and being understood by your peers in the industry. Selling a Math Curriculum to teachers? Try selling the "Ah-ha! Moment" from the student. Selling a CRM to an organization? Try selling the lack of anxiety when data is organized and automated. Selling dining services to a College? Try selling the memories made while enjoying a meal from your restaurant. When you stop thinking linearly about marketing, you are able to capture a larger audience, and in turn, build your database more efficiently. #MarketingStrategy #Branding #Results #Sales #Association #MembershipCampaign #Membership #Prospective

Here's a thought-provoking discussion about a term that is thrown around way too much, so much so that it has all but lost its meaning. 🤔 But it has merit to call some brands "iconic", and the author points out important characteristics of such brands. A bit lengthy, but definitely worth a read and in line with what we at Ipsos say about Distinctive Assets! #Iconicity #DistinctiveBrandAssets #BrandPositioning #BrandPurpose #Brand

Good brands evoke emotions. Share the first brand that comes to mind and the feelings it stirs. #BrandBuilding #Emotion #BrandEmotions #FeelingsInBrands #EmotionalBranding

As of today, on our site you’ll be able to: 🤩 See more of the work we’ve done for global brands; 💭 Understand how we ignite transformative collaborations between brands and creators; 📸 Envision how we can tailor these strategies for your brand. Visit wowzi.co now! #influencermarketing #WowziTheWorld

I want you to think about the butterfly effect — the idea that small changes can have an effect on a larger system. Can you please apply that concept to your brand, starting with your product? And tell me a story of a person (it could even be you) for whom your product changed things. And that change changed something else. And so on. This is meant to help you get used to the idea that you can promise people far more than just the standard category differentiators, “guilt-free snack” for instance. And carve out your own position in the consumer's mind. Thanks! #brandpositioning #cpgdifferentiation #businesssuccess

Co-branding, a strategic alliance between brands, amplifies market impact through shared resources, expanded reach, and enhanced credibility. This collaborative approach leverages strengths for mutual growth and heightened consumer appeal. #dpugbsrc #CoBranding #StrategicAlliance #knowledgeseries #BrandCollaboration #SharedResources #ExpandedReach #EnhancedCredibility #MutualGrowth #ConsumerAppeal #didyouknow

I've had a few projects lately where the big problem is that people's perception of value has shifted around a brand/category. Times of change and uncertainty shift our beliefs and norms around what is of value, so brands need to be paying a lot more attention to the question: how can we be of value? Some thoughts on how to go about that here: https://lnkd.in/ghNfTU_S