Alyse Schwartz’s Post

I have a love-hate relationship with advertising and marketing. That feeling about Commercial Creativity is never closer to the surface than at this time of the year, when Cannes Lions International Festival of Creativity comes around again. By Commercial Creativity I mean the loosely defined name given to a group of activities from the marketing function in a business, to those who help those marketers do what they need to do, the advertising, media and branding agencies and everything in between. I was for a long time of this world: Chief Strategy Officer of EMEA, Global EXCO, Global Creative Council for the then named Y&R - VMLY&R (and now VML!) and then Chief Marketing Officer for the United Nations World Food Programme. I did lots of things in those roles, some of those are still part of my life, but they are no longer all of my life. This is an exploration of the good, bad and ugly of the industry, the importance of metas and what you might do if you want to try something different. (A shorter version of this was first published by my friends and colleagues at BeenThereDoneThat - thank you. David Alberts, Nikki Crumpton and Marielle Kouroushi-Phillips). Saïd Business School, University of Oxford #marketing #branding #advertising #careers #personaldevelopment #growth

Amplify promotes internally and expands team to focus on Australia and APAC expansion… Congratulations to Karina Munoz and Claire Hewitt from our Australian office, who have both been elevated to the newly created roles of General Manager and Head of Production, respectively. And a warm welcome back to Paige Lewis who has rejoined the team as Head of Brand + Growth APAC and will focus on expanding Amplify’s footprint and client base across the region. Amplify Founder Jonathan Emmins: “Sydney was Amplify’s first international office outside the UK, and in many ways set the blueprint for the LA, NY and Paris offices that followed. Due to client demand, Amplify continues to grow globally. It’s both exciting and reassuring to have long-standing members of the team founding and leading Amplify’s global hubs and ensuring when it comes to cross-office collaboration a ‘borderless agency mindset’. So, as we grow globally and expand further in APAC, it’s great to welcome Paige back in the new role of Head of Brand + Growth (APAC). Having worked on big global campaigns for clients including adidas, Samsung and KFC, and with stints in both Amplify’s UK and Australian hubs, we can’t think of anyone better to lead this next stage of growth. With her drive, smarts and infectious enthusiasm Paige will be using her broad marketing experience to help clients, existing and new, build worlds, break formats and create culture across the region”. Regarding the promotions, Gareth Davies, Managing Partner, Amplify Australia said: “It’s a thrill to be able to promote from within to fill these leadership roles, rewarding their incredible work and contribution to the business over the years, whilst leveraging their expertise in their respective disciplines to further build our business, culture and legacy. We welcome this new generation of female leadership and look forward to the impact they’ll make to the agency and the industry.” Thank you to AdNews Australia, B&T, Campaign Brief, Mediaweek Australia , Mi3Australia, Roastbrief and Mumbrella for covering the news. Read the full article in Mumbrella here: https://lnkd.in/d6GuKAcU Find out more about Amplify here: https://lnkd.in/eWQ_e6m4 #agency | #news | #creativity | #career | #experientialmarketing | #content | #APAC

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 We recognize the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged-in" to our global network. 🌏🔌 Tomorrow, I'll lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, I can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! 🌠🚀 BBDO Asia BBDO Singapore BBDO Worldwide #BBDO #RisingStars #MarketingMastery

POP QUIZ: What % growth did The Fragrance Shop achieve when they became a UNiDAYS partner 👀 Not sure what results you can expect from your partnership with UNiDAYS? Just take a look at the incredible results The Fragrance Shop achieved by amplifying their media to propel them on to the UNiDAYS platform 🚀 #GenZ #Students #Marketing #Beauty #Fragrance #AffiiateMarketing #Partnerships #StudentMarketing

According to Sheba Nandkeolyar, IAA Global's VP of DE&I,  #diversity , #equity, and #inclusionshouldn't just be a promise; it should be an integral part of our marketing strategy. It's not just a checkbox; it's the very essence of innovation and authenticity. 🚀 As marketers, we have the power to shape narratives and influence perceptions. Let's leverage that power responsibly by weaving DE&I into the fabric of our marketing mix. It's not about ticking off boxes; it's about creating content and campaigns that resonate with the rich tapestry of our audience. 🔍 Why DE&I in Marketing? 1. Authenticity: Consumers can spot sincerity from a mile away. Reflecting diversity in our campaigns isn't just about representation; it's about telling authentic stories that resonate with real experiences. 2. Innovation: Diverse perspectives fuel creativity. By embracing a variety of voices, we open ourselves up to fresh ideas, new approaches, and innovative solutions that can set our brand apart. 3. Market Responsiveness: The world is diverse, and so is our market. Understanding and embracing this diversity is not just good ethics; 4. it's good business. Tailoring our strategies to different demographics ensures that our message is heard and embraced by a wider audience. It's time to move beyond statements and infuse DE&I into our day-to-day operations. From campaign ideation to content creation, let's ensure that every aspect of our marketing mix reflects the values of diversity, equity, and inclusion. 💬  How do you incorporate DE&I into your marketing strategy? Let's share ideas and experiences in the comments. Together, let's turn the promise of DE&I into a reality that shapes not just our marketing efforts, but the industry as a whole. #DiversityAndInclusion #MarketingStrategy#AuthenticityMatters #InclusiveMarketing#BusinessEthics #iaa IAA UK IAA Young Professionals Chapter Australia IAA Austrian Chapter International Advertising Association - Italy Chapter International Advertising Association - Africa Region IAA India Chapter IAA Marketing Management IAA Professional Development IAA UAE Pradeep Dwivedi Beatrice Cox-Riesenfelder Norkor Akua Duah Tom Stein Carol Schuster

McDonald's Hong Kong’s #SNEAKJOY campaign with DDB Group Hong Kong gives travellers the chance to experience the joy of sneaking their fave menu on their flight. Tina Chao, chief marketing and digital customer experience officer at McDonald’s Hong Kong, said, “This campaign really celebrates the joy of having McDonald’s in unexpected places. Joy is a key value of our brand, and this is a playful way to showcase that we want to enable our customers to experience this emotion anytime and anywhere.” Also speaking on the campaign, Andreas Krasser, CEO at DDB Group Hong Kong, commented, “This campaign is special because it taps into and amplifies an existing behaviour; it was of sorts already co-created with customers. We hope it will bring a lot of joy, as well as entertainment, to even more people along the way." #marketing #creativecampaign  #hongkong ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Once again my mouth has gotten me into a situation. In 2023, I was tasked to host a marketing conference in Phillippines. I've done hosting before, but on a small scale personal relaxed fashion. Before then, I had never done it in a corporate professional setting, so when I was presented with this opportunity I thought "why not?". I didn't have experience. I was definitely over my head. My nose bled the night before the event because I was panicking. Did these stop me? Hellllllll naaaaaaaw 😎 . I redirected my nervous energy into excited energy and I hosted the heck out of the MARKETECH APAC What's Next in Marketing 2023, Phillippines. I believe I did a pretty okay job because delegates laughed, attendees were engaged, and my panel session with foodpanda was well received (I think). Fast forward into 2024, and I've been invited back again to host the What's Next in Marketing, both in Singapore and Phillippines. Oh. My. Branding. If you are attending the session this week in Singapore or end of month in Phillippines, please give me some validation and have a conversation with me. If you are interested to attend, you can check out the deets in the comments. Don't let the unknown stop you, put yourself out there and see what lessons you can learn from it. If you let your lack of experience or knowledge dictate your actions, then a lot of times we won't know how much we can grow. The lesson I learnt is that my mouth has gotten me into situations, that has given me the platform to educate, empower, inform, and inspire. Hopefully, no nose bleeds this time! What situations have you thrown yourself head first into, and learnt from it? 🔔 I share about branding, marketing, and content. If you like these topics, drop me a follow. This will also help stop my nose bleeds 😅 #eventmarketing #branding #videoproduction

Just wrapped up judging for the 2023 Dragons of Asia Awards (dragonsofasia.org) 🏆🌏🔥🐉 Some great submissions with thorough insights, solid strategies and demonstrable results. Love seeing such campaigns happening in our region. Such elevated work demonstrates the impact of marketing and communications to help drive business, and raises the bar for the entire industry! 🚀 To all the aspiring brands and agencies out there, I encourage you to find opportunities to submit your work. You don't have to be a global brand. But you must have a solid strategy and demonstrable results. Long gone are the spray and pray marketing communications. Sharing 3 tips to help you shine in your next submission: 📌 Tip 1: Solidify Your Strategy The foundation of your campaign lies in a strong and relevant strategy. Ensure you base your strategy in solid data and research, and that it aligns seamlessly with the brand's identity (or desired identity) and resonates with the target audience. 📌 Tip 2: Strategy is Nothing without Flawless Execution A brilliant idea is only as strong as its execution. Your campaign's execution needs to be impeccable and captivating, leaving no room for ambiguity. Attention to detail is key! 📌 Tip 3: Accountability and Credible Results The true testament of a campaign's success lies in impact. Have clear objectives, and verifiable and credible KPIs. Testimonials are great inclusions in submissions as well. Good luck to everyone that submitted this year. #marketingandadvertising #publicrelations #2023dragonsofasia

I've consistently battered on about always trying to find opportunities to learn and develop... Although I'm sorry to say that yesterday evening was my first time attending a Marketing Society of Ireland event, as it was simply excellent and I can't believe I've missed opportunities to witness this standard of expertise and insight in Ireland. This talk on 'Cultural Strategy' was led by Chloe Hanratty, we heard insights from David Byrne from the incredible THINKHOUSE, Jessica L. from Irish Distillers, Ann Claire Nolan founder of Chromatico, and the incredibly insightful Louise McSharry. The discussion was both thought-provoking and insightful, with each of the panellists offering valuable expertise around activating your brand within cultural communities. The key takeaway for me is that if your business or brand feels passionately about supporting a group or cultural movement and it fits with your values/ethos then they should work to support them. It can be an incredibly valuable way to grow your brand awareness while actively supporting a shift in mindset, or contributing to a movement for the betterment of society. A few notes for anyone interested: - Firstly, Chloe Hanratty moderation skills were excellent, given her expertise on the subject matter, and keen ear for interesting angles in the responses, the conversation flowed and allowed for each of the panelists to get their points across and offer insight even if the question wasn't directed to them. Highlights from David: - Brands in the modern age should be aware that they can connect with any cultural groups they want through the digital world. Which could be considered obvious but it was poignant. - When considering a cultural move it won't come from a traditional marketing brief, it will evolve as the needs of the culture change, as a brand you need to be adaptable. Highlights from Jessica: - A sustained commitment to the culture increases buy-in and eventual impact through the campaigns, referencing Absolut Vodka's connection with Pride & the LBTQ+ groups over the past 30+ years. - Sponsorship can be a very effective way to grow your brand, in reference to Mumm champagne sponsoring the Melbourne Cup being the catalyst in it eventually becoming the No.1 champagne in Australia. Highlights from Ann Claire: - People don't think about brands. If you ask anyone what is going through their mind randomly? What they need from the shop, the football at weekend, whats for dinner, not brands. - Talked about finding where you want to play, really listening to the community, not trying to be something you're not, and always considering what you are contributing, are you moving the dial? Highlights from Louise: - Brands should be considered in who they work with, and allow the creator to lead the content, as they will always know what will resonate with their audience. - Minorities are not just for marketing.. you need to actually care for people. All in all, an excellent event.

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 BBDO Asia recognizes the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged in" to our global network. 🌏🔌 Tomorrow, Guan Hin Tay, our Creative Chairman, will lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, we can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! BBDO Worldwide BBDO Singapore BBDO Asia 🌠🚀 #BBDO #RisingStars #MarketingMastery