Andrew Ward’s Post

Dive into the post-Super Bowl analysis with us! Our very own Jennifer Marshall, shares her expert take on some of this year's ads with KCRA 3 & My58 Television. Learn more about the insights and strategies behind the commercials that captivated audiences during the "big game"!

Stream Like Nobody Is Watching. One of the most important lessons in broadcast is how to overcome the pressure. The first time you hear a director ready your shot feels a bit like cresting a roller coaster. Then you're live, and you're SCREAMING down a hill at a million miles an hour with thousands of people watching. I always tell my crew, "stream like nobody is watching." And by that I mean, have fun! Get the shots you love! Cut a show that's as fun for you as it is for the audience! Because if your crew is having fun, your audience will, too. #broadcast #videoproduction #livestreaming

Today on #WhatsEmerging 📺 🕺🏾 YouTube CEO Neal Mohan published an opinion piece making a case for YouTubers to also be considered for traditional TV awards, like the Emmys. His view is that top YouTubers are taking a professional approach to their production, in the same way that traditional TV production houses do, so they should rightly be considered in the same vein. Is this a good idea? Should there be new efforts to measure success and ensure fairness? YouTube International Academy of Television Arts & Sciences (International Emmy Awards) https://lnkd.in/eF-kXmnx.

📺🌐 Celebrating World Television Day: Connecting the Global Tapestry of Stories! 🌍🎉 On this World Television Day, let's take a moment to appreciate the powerful medium that brings the world into our living rooms. Television has been a source of information, entertainment, and cultural exchange for decades. Here's to the magic of the small screen Happy World Television Day! 📺🌐 #WorldTelevisionDay #TVMagic #GlobalStories #MediaImpact #tuesdaypost

📺 Exciting news from the world of US television! After a thorough analysis of the emotional impact of shows, we discovered the true gems of September 2023. 🥇 Fox Corporation secures two spots in the TOP 3 categories, including Scripted Shows and Unscripted Shows, and 🏈 CBS takes the top spot in Sports. Click the link below to find out more about The Most Engaging Shows on US TV in September 2023 and how they performed against our US TV norms 👇 https://lnkd.in/dmh_zeXg #mediameasurement #audienceinsights #emotionalimpact

Get your weekly dose of industry news in our snackable Friday Five. Read about an upcoming studio complex at a university, female representation in reality television, and more on our blog: https://hubs.li/Q026bZrk0 #FridayFive #entertainment #industrynews

Dive deep into the Nielsen TV ratings as we analyze this weeks standout performances in the world of linear television. From SNL's 49th season premiere triumph to the consistent allure of NFL Sundays, our latest blog post sheds light on the evolving dynamics of in-home entertainment. Click below for the full breakdown!

"TV is Dead." In early 2023, this was the buzzword in the media industry with #TataIPL going #Free on digital. What happened after that is truly remarkable to note: 1. #IPLonStar grew 36% and delivered #highestever reach of 50.5 Cr. The previous high was #electionyear 2019 - 47.8 Cr. 2. #WTC2024 became the most viewed single test with 12.5 Cr tuning in for the match. 3. #AsiaCup23, a 13-match event (also free on mobile), was viewed by 30.6 Cr Indians. 4. #WorldCup23 (also free) reached 52 Cr Indians. 5. #PKL10 (free too) is creating records - 28 Cr viewers in half season, almost the number of viewers who saw season 9 on Linear. 6. #PL2324 is almost 2X of last season, with 30% matches to go. #Incredible, isn't it? 8 out of 9 TV viewers in #India have watched some sports in the year 2023 on #Television. 2/3rd watch IPL on Star. Post covid, TV saw a large dip; in 2023, it's back roaring! #LinearTV is here, healthy, and growing. Unlike the West - cable in India is far cheaper than leading OTT platforms (and data cost). This is the #IndiaStory! #believe #sports #DisneyStar #StarIndia #sportsbiz #broadcastmedia #liveentertainment Santhosh S Sanat Narayankar #premierleague

Talk to one viewer through the lens. Why? We view TV and video on our own, at most with 1 or 2 people in the same room as us. Even if 100s, 1000s, or millions of viewers are watching your broadcast, they are all individuals in their own space. Address them singularly and they will connect with you. Replace "Hello everyone, lovely to see you all" with "Hello and welcome to the show, I have a great line-up for you today." #tvpresentingcoach #tvpresentertraining #pukkapresenting

A common misconception is that Gen-Z aren't interested in awards shows like The Oscars... but the numbers tell a different story ⤵️ It's not that the awards don't float their boat, just that the way they engage and consume is radically different than previous generations and the TV broadcasters and awards organisers haven't fully caught up with the drastically altered media landscape.... I took a dive into the recent National Research Group's findings based on their March 2024 study on young audiences and awards show engagement to pull out the juicy facts... For the full report I'm popping the link in the comment... #cinemamarketing #entertainmentindustry