Andy Clayton’s Post

Third-party #sustainability #certifications weigh “extraordinarily heavily” in consumers’ decision-making processes, according to Brandon Casteel of SPINS. How to navigate them and avoid #greenwashing is the next issue to navigate. #marketing #naturalproducts

In today's market, consumers are more conscious about sustainability than ever before. Is your #packaging truly eco-friendly or just #greenwashing? 🌍💬 The SiebertHead's 'Packaging Greenwashing Barometer' ensures that FMCG marketing departments focus on authentic #sustainability practices rather than misleading greenwashing tactics. By adhering to these ten aspects, companies can build trust with consumers and contribute positively to environmental conservation. How does your company ensure its packaging practices are genuinely sustainable? Share your insights! 🌎✨💬 #design #creativity #marketing #fmcg

Is your brand's sustainability story inspiring trust or skepticism? With the rise of greenwashing headlines, it's time for a hard look at our environmental and social stories. In the food industry, where every ingredient has a backstory, the transparency of our eco-efforts is under the microscope. Consumers are cautious; they can spot easily spot fake "green" claims. As food marketers, we must dig deeper than catchy eco-slogans and question the substance behind our sustainability stories. Ask yourself: - Are our environmental initiatives truly innovative, or just a spin on the status quo? - Do terms like "green product or eco-friendly" hold weight, or are they just empty buzzwords in our communication? - Are we providing enough concrete details to validate our claims and reduce consumer scepticism? - Beyond messaging, are we rigorously examining our entire value chain for genuine sustainability? - What metrics are in place to find the real impact of our sustainability efforts, both short-term and long-term? It's not just about what we say; it's about the measurable difference we make. Let's ensure our sustainability claims are not just heard, but felt, understood, and trusted. Fellow marketers, how are you ensuring your sustainability efforts are more than just words? #Sustainability #Greenwashing #FoodMarketing #BrandTrust #EcoFriendly

Sustainable packaging is the cornerstone of responsible business practices in the CPG industry. Read how we support clients in their journey towards cost reduction and environmental stewardship through efficient and sustainable packaging solutions: https://t.co/PCFUd9zx3y

#Sustainable packaging is the cornerstone of responsible business practices in the CPG industry. Read how we support clients in their journey towards cost reduction and environmental stewardship through efficient and sustainable packaging solutions: https://t.co/PCFUd9zx3y

Greenwashing is a practice that makes it possible to forget the reality, which is to display an eco-responsible posture when, in fact, nothing follows. Check out the article and learn more about it! _ #lagofra #brand #manufacturer #greenwashing #textile #industry

EU takes decisive actions against Greenwashing 🇪🇺 ♻ The European Union is taking significant steps to combat greenwashing and enhance consumer information regarding product durability. 🌍 In a recent development, the EU has unveiled plans to ban greenwashing practices, ensuring that sustainability claims made by businesses are accurate and transparent. This is a crucial move towards a more eco-conscious future. 🛍 Additionally, improved consumer information on product durability will empower individuals to make sustainable choices and reduce waste. Recyclium applauds these efforts to create a greener and more responsible marketplace. We're committed to promoting sustainability and transparency in recycling by pushing the idea of the circular economy, and these initiatives align perfectly with our mission. 🤝 📰 Read the full article to learn more about this significant development: https://shorturl.at/qxQ04 Let's continue working together for a more sustainable and transparent world! 💚🌿 #Sustainability #Greenwashing #EURegulations #Recycling #CircularEconomy #esgreporting #sdgs

🛠️ Goodbye early obsolescence, hello durability! The EU is going after products that 'expire' prematurely or that have fake sustainable labels. No more misleading claims or features designed to limit a product's lifespan. Why does it matter? Well, it's not just an ethical issue, we really do need to create products that are environmentally sustainable. Brands will now need to think long-term while we can make better, more sustainable choices. 👏🏻 #EURegulation #Sustainability #ProductManagement

#Greenwashing - it is all around us in our every day lives. We enter the grocery store and we want to buy the right goods to support the #health of our kids and ourselves and put less strain on the #environment. We look at the available goods and everywhere we look there is an abundance of stickers, stamps and the like claiming that the product is green, eco, sustainable etc. - but are the claims supported by facts… Courts and legislators are increasing the effort to secure #consumerhealth by strenghtening the regulatory requirements for producers and marketeers - read more about recent and upcoming requirements to be aware of in green #marketing in this article…

This is really important. If you want to say your product is good, it has to be so, for real. Planting trees will not be enough. This is also really tough for some products, but not impossible. I know some you could talk to… #greenwashing is banned Quality by Understanding #sustainability