Andy Gray’s Post

👉 Did You Know This Was Marketing? Marketing is not confined to a specific department within a company; rather, it permeates every aspect of the business journey. It commences with the inception of an idea, extends to product development and distribution, plays a pivotal role in customer acquisition, retargeting, and retention, and continues through the phases of scaling, growth, sales, and leveraging. In essence, marketing is not merely a singular entity within your business—it's an integral force, accounting for approximately 90% of your product's success. As a company evolves, its focus on marketing becomes synonymous with its voice, mission, vision, and positioning. However, it's crucial to recognize that quality remains non-negotiable. While marketing is paramount, compromising product quality is a definite "no-no." #marketing #marketingdigital #marketingagency #businessadvertising #businessbranding #marketing101 #marketingconsultant #salescoaching

It's normal for eCommerce brands to lose customers month-on-month, but did you know that you can win them back? By crafting and deploying effective win-back strategies, you can reacquire a customer and in turn, generate revenue. Here are a few ways you can do it… 👉🏻 Create a win-back campaign 👉🏻 Ask customers for their feedback 👉🏻 Offer an incentive 👉🏻 Utilise retargeting ads 👉🏻 Let customers adjust their email frequency But, it's best to catch them before they're gone. Ideally, you want to get in touch with a customer at the point of lapse i.e. at the point when they're most likely to stop shopping with you. Identify what this point is and put an automation in place via email or SMS to re-engage them with your brand. Share new products, brand content, re-establish your brand values, and maybe pop in an incentive.

There's no one-size-fits-all solution in the #digitalmarketing landscape; instead, success lies in customising approaches to harness the full potential of your brand's unique strengths. Digital Commerce 360 #digitalmarketing #B2Bmarketing

Did ₹13.8L in revenue for this accessory brand in just 30 days. By spending less than ₹2.75L. Here’s how: 📌 Prioritized creative planning over campaign planning. 📌 Introduced a low AOV product & focused on running videos either in the form of unboxing or showcasing the product as the highlight. 📌 Worked on a simple structure by focusing on 4 campaigns: - Interests - Advantage+ Shopping Campaign (ASC) - Open (Story + Reels)  - Retargeting 📌 Scaled aggressively on ASC & Open campaigns once we started seeing a rise in orders. 📌 Introduced the brand search campaign on Google as the brand searches increased with the new launch. This was our exact strategy. The brand didn't have deep pockets when we started. With a limited budget, connecting the dots strategically increased their spending potency, bringing unusually satisfying results. Behind our process, Here’s my proven philosophy for small brands to scale to millions a month: 📌The idea should never be to increase your spends to get that revenue. Yes, it's achievable. We increased the revenue by 2.5x here while increasing the ad spend by just 1.4x. 📌 Never increase spends drastically. Grow consistently & get to a place where you can scale your ROAS as soon as possible. 📌 Have a complete understanding of which products are the best sellers & then capitalize on them. That was a 30-day breakthrough. Imagine how things will look like in the next 6 months. ------------------- P.S.- If you are a D2C brand wanting to scale and have a minimum budget of 1L/month, you are at the right place. Drop me a DM, and let's discuss how we are going to help you. #fbads #d2cmarketing #fbadscampaign

Programmatic Direct Mail What is PDM? ●PDM (Programmatic Direct Mail) is automated marketing in which a brand sends postal mail to its recent website visitors (1st party permission-based) - known customers/donors as well as anonymous visitors ●The automation enables mail deployment as close to “real time” as possible - daily mailings maximize recency as a performance driver ●PDM typically uses a simple/cost-efficient mail format (e.g., postcards, #10 envelopes, trifolds) ●PDM is often part of a brand’s integrated multichannel contact strategy to optimize engagement and conversion ○Remarketing or retargeting between offline and online touchpoints Let us show you how to capitalize on this strategy today!

🚀 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀? 𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝗼𝗳 𝗿𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀! ✨ Did you know that remarketing can be a game-changer for re-engaging website visitors and those elusive abandoned cart users? Here’s the powerful strategy: 𝗦𝘁𝗮𝘆 𝗧𝗼𝗽-𝗼𝗳-𝗠𝗶𝗻𝗱 🧠 Remind visitors of your brand as they browse other sites. Keep your offerings fresh in their memory! 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 🎯 Tailor your ads to the interests and behaviors of your visitors.  Personalization = higher engagement! 𝗥𝗲𝗰𝗼𝘃𝗲𝗿 𝗟𝗼𝘀𝘁 𝗦𝗮𝗹𝗲𝘀 🛒 Nudge those who abandoned their carts with tempting offers and reminders. Turn those lost opportunities into sales! 𝗕𝗼𝗼𝘀𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀 📈 Engage with warm leads who are already familiar with your brand. It’s easier to convert them compared to cold prospects! 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 💡 Targeting past visitors is more budget-friendly than seeking new ones. Get more bang for your buck! Ready to re-engage and convert? Let’s harness the power of remarketing together! 💪 #DigitalMarketing #Remarketing #Ecommerce #SalesBoost #MarketingStrategy #CustomerEngagement #socialmedia #business #onlinebusiness #letsconnect #follow

How do you get customers to buy more frequently? Try auto-billing (or a retainer for services). Auto-billing: — Improves cash flow (which is vital for low-margin businesses). — Increases the customer lifetime value. — Provides stable, predictable revenue, which helps you budget for future expenses. If you don’t currently auto-bill, try to bake it into your products and services. Here are a few other ways to increase frequency: —Promotions. Seasonal promotions are a great way to get people back to your site. — Limited-time offers. For example, offer a special bonus if people sign up within the next 48 hours. — Retargeting. Run ads targeting your existing customers with any of the offers listed above. Pick a strategy to increase frequency and do it! ________________________________ ✅ This PDF contains 7 tips to help you grow your business. Repost this for your audience and help them grow, too. :) 🩷 Get ahead with Funnel Candy's sweet marketing tips—based on advice we've given companies like Amazon and Dropbox. (Link in bio.) ________________________________

Go forward with funneling! There is a lot of benefits of funneling, some are below. 1. Face order can be reduced 2. Build a strong brand value (would get sale without any ads) 3. Retargeting can be the right way (could be able to use pixel properly) 4. Business would be satiable and could run with long term 5. Creating differentiate in the Market 6. It would never happen that sales will drop exponentially. 7. I would get more repeated customer 8. To take the business automated 9. Mostly, get order consistently So, without maintaining any funnel your Business won't optimize.

No wonder your competitors are winning 😳 Do you expect your customers journey to look something like this? DM > Email > Call > Email > Meeting > Proposal > Closed ❌ Marketing textbooks did lie to you. No sales journey is linear today and I’m not sure it ever has been. Prospects can have thousands of touchpoints with your brand before making a purchase. And more often than not, they are in an almost totally random and uncontrollable order. Sure, there are retargeting options in digital but piecing that together with WoM, content, OOH and many other channels is impossible. Instead, marketers need to appreciate purchase journeys for what they are: journeys. By using cohesive branded assets, great messaging and balancing long-term brand building vs sales activations, brands can position themselves to pick up with a customer at any point in their journey. It’s one of the things that drew me to content in the first place and something we aim for with the work we do at Shake Content. Every post can function as first touch (introducing the brand, product or service), mid journey (engaging prospects and establishing authority) or lower funnel (driving specific customer actions). Few other channels have such ability and control. Oh, and if you want to know more about how content can serve every touch point in your customer journey, just drop me a message 😉 #CustomerJourney #B2BMarketing #ContentMarketing #MarketingAttribution

3️⃣ Proven Strategies Small Ecom Can Use To Drive Repeat Purchases Without Big Budgets. It's possible through focused lifecycle marketing like post-purchase emails, basic loyalty programs + retargeting ads. Engage customers over time, not just during sales. I tested this approach with a client and saw a boost in repeats! 1️⃣ I started by sending thank you emails within 24hrs highlighting related products.  2️⃣ Then reengaged past buyers weekly with recommendation emails.  3️⃣ Finally, I set up retargeting pixels and ads for visitors who left carts empty. Combining these tactics motivated buyers to return. My questions to you: what other low-cost engagement strategies have you found success with? Share in the comments! Let's help more sellers optimize repeats. #ecommerce #loyaltymarketing #smallbusiness PS - it's a journey but focusing on existing customers through lifecycle nurturing is so worth it. Don't forget about those who already know/trust your brand!