💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
“Embracing New Identity Strategies”fireside chat session at IAB Tech Lab Summit. The modern internet is shifting towards non-cookie environments, emphasizing diverse identity solutions. Insights from Gruia Pitigoi-Aron, SVP of Product at The Trade Desk, on advancements in authenticated environments like OpenPass and UID2 discusses this with Shailley Singh, Executive VP of Product and COO at IAB Tech Lab. #IABTechLabSummit #DigitalAdvertising
Identity - MadTech - Consultation
1moWay to go Gruia Pitigoi-Aron!!!