Anna Bager’s Post

Agencies hope #connectedTV and digital out-of-home will play a bigger role in upcoming #elections and #politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election year, they are paying attention to #CTV and #DOOH as additional ways to engage with voters and audiences. Interestingly, it’s these media that are also spurring more political investment through programmatic means. In this piece by Antoinette S., we speak to Johnathan Barnes of Population Science , Mike Hauptman of Adlib Media Productions, Kelly (Donlin) Rollinson of Croud, David Algranati of Comscore, Inc., and Marcy Greenberger.

CTV's far reach Voices shape the choice, informed Election's pulse thrives #fraikufriday In the 2024 electoral race, CTV isn't just a medium; it's the battleground where elections will be won or lost. Its precision targeting and real-time analytics offer a master key to voter hearts and minds. Precision at Play: Remember Georgia's special election? Targeted CTV ads tipped the scales. The message? Right content, right audience, undeniable impact. Engagement Goldmine: Ads next to top-tier shows mean engaged viewers, not channel surfers. The result? Higher recall, stronger influence. Real-time Strategy: The 2022 midterms showed us the power of agility. Campaigns that adjusted their CTV strategies in real time saw their efforts pay off in voter turnout and campaign contributions. As we gear up for 2024, CTV's role is clear. It's not just about reaching voters; it's about engaging them, measuring impact, and pivoting with precision. The campaigns that master CTV will have the edge. The future of political campaigning? It's already here, and it's streaming. Reach out if you want to know more #CTV #Elections2024 #DigitalStrategy #PoliticalCampaigning

This year, the advertising dollars spent on U.S. elections are estimated to grow to an astounding $16 billion, up 31.2% compared to 2020’s presidential election. TV ads spots are gonna be sparse! Here's some sound advice where to go with your message. #OTT #radioadvertising #podcastadvertising

Interested in the top 2024 election trends? Political advertising season is ramping up and Madhive has you covered with CTV strategies to help prepare your advertisers to take advantage of those trends for their campaigns🗳️. Learn more here: https://hubs.li/Q02vXncW0

2024 may be a record-breaking year in U.S. political CTV ad spending 🔥️️️️️️ According to eMarketer report, 2024 is expected to be the costliest in U.S. history. At $12.32 billion, 2024 will be the first year that political ad spending will have broken 11 digits 😲 While traditional TV continues to dominate the political ad arena, CTV ads are quickly gaining ground, signaling a shift in strategy and platform preference among political advertisers. Here's a standout stat: between presidential election cycles, digital political ad spending has doubled, accounting for a significant 28.1% of the total in 2024. That translates to a whopping $3.46 billion. A 14% increase might not seem like much at first glance, but to put it in perspective, digital ad spend in 2024 is tenfold what it was just eight years ago in 2016 🚀️️️️️️ This trend marks a pivotal shift in how political campaigns are reaching their audiences, emphasizing the growing importance of digital and CTV platforms in the political advertising landscape. 💭 What do you think about it? Let's discuss what this means for the future of advertising and how businesses can adapt to these evolving trends? #programmatic #advertising #ctv #elections #gothamads #electionsUSA

4 Benefits of Digital Marketing For Political Campaigns 🚀 📌 Benefit #1: More Granular Reach With programmatic advertising, you can directly reach your ideal voters & target by geolocation, congressional district. 📌 Benefit #2: Reach Digitally Engaged Voting Generations Most voters today are active online. This will help candidates tailor their advertising efforts for the best results. 📌 Benefit #3: Capture the Attention of Voters with Programmatic Formats Connected TV (CTV) and programmatic audio are two channels to consider for your 2024 campaign strategy 📌 Benefit #4: DSP Features Support a Successful Political Campaign Strategy When running digital marketing political campaigns, the right DSP will have features and support that will help you plan your campaign, launch it, and optimize it, smoothly and quickly. #digitalmarketing #marketing #elections2024

While social media strategies and U.S. political ad spend might have been a strategic focus during the 2016 and the 2020 elections, experts have warned of the threat of misinformation during this election cycle and Americans' growing mistrust of social media. That's giving rise to alternative advertising avenues like connected TV (CTV). #connectedtv #socialmedia #digitaladvertising

🗳️ Introducing Madhive's Political Pulse, our content series that focuses on the key CTV insights affecting this year’s elections. This issue gives an overview of the 2024 political landscape, campaign spending, seats up for grabs and more. Read here: https://hubs.li/Q02p5R050

Ad Tech's Role in the 2024 Electoral Arena     As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the future of political discourse and the democratic process?     In the landscape of modern politics, where the pulse of public opinion and the strategies of election campaigns are increasingly intertwined, ad tech has emerged as a quiet yet powerful driving force. As we approach the 2024 U.S. elections, ad tech stands at the forefront, not merely as a tool but as a transformative element in the art of political engagement. Projections indicate a record-smashing $10bn (~£7.86) will be spent on political ads in the run up to the 2024 electoral battle, as political coffers swell with contributions from a range of donors.      https://lnkd.in/g4NWkUE5    Sabio Holdings Inc. (TSXV: SBIO, OTCQX: SABOF) is a leading minorty-owned CTV/OTT technology and service provider specializing in the high-growth ad-supported video-on-demand (AVOD) and FAST channel market. Its cloud-based technologies empower brands and agencies to effectively reach, engage, and better understand diverse audiences on streaming platforms.     #tsx #sbio #otcqb #sabof #sabioholdings 

2024 has already seen an election in India, and will see elections in the US, UK and France in the coming months - four of the largest economies in the world. With digital advertising undoubtedly becoming the prime method of reaching voters, Chris Brooklier dives into the staggering numbers of CTV in the US election so far and how it is truly revolutionizing political campaigning. There's no doubt that we will see more incredible stats in voter engagement from digital ad spend in the months to come 🚀🗳 https://lnkd.in/eY56YQE2 #AdTech #AdSpend #CTV #Elections