AOP Association of Online Publishers’ Post

We went behind the screens with our Senior Reporting Expert, David Vahle, on how he and our team gathered local insights to build impact-worth reports. The latest report the team worked on was The SA Social Media Landscape Report 2023 by Ornico (which you can download here 🔗 https://bit.ly/3Y2QFtZ). David takes us through how he used GWI, Brandwatch and Audiense as a tech stack to gather insights to create robust reports. What to expect: ✅ What were the top takeaways from the report ⚙️ What tech did we use to gather insights 🤿 A dive into why gathering local insights is important If you are looking for assistance in gathering local insights or need a custom report, chat with our experts here 🔗 https://lnkd.in/ddEYavjF Watch: https://lnkd.in/dAu-MHPS #reporting #consumerinsights #brandwatch #gwi #audiense

Adam Hlaváček is traveling to New York for the Quirk's Media conference next week! 🗓️ If you are also there, make sure to reach out to him to catch up and learn more about our connected digital data collection services in Europe. #quirksNYC #marketresearch #data #talkonlinepanel

Data is increasingly becoming a core asset for all sport organisations. In this video 👇, the CHANGE project tried to dice into the world of data for grassroots sports organisations to ensure that they are equipped to manage their own data ecosystems. Watch the replay of the seminar 👉��https://lnkd.in/e3Pd-sX4 N3XT SPORTS

Dolapo Otegbayi CIoD FNIMN underscores the significance of accurate data as the foundation for decision-making among clients and organizations. Full video available on https://lnkd.in/d6Vbwb7y #audiencemeasurement #data #insight #media #evaluation #consumerengagement #brandmanagement #ROI

Unlock the power of advanced data collection to expand your audience reach and drive growth. Don't miss out on valuable insights – book your data collection services now!

🔧 Tool Spotlight: STG 🔧 At GVS, we use a variety of tools to deliver top-notch insights for our clients. Today, we're highlighting STG! This powerful platform is one of the tools we utilize for comprehensive market and social research, offering advanced analytics and customizable reporting. Whether we're analyzing trends or collecting detailed feedback, STG plays a key role in our research process. ✨ Have you heard of or used STG before? Share your experience in the comments! USAID UNICEF Social Impact Final Mile Format Analytics #MarketResearch #SocialResearch #ResearchTools #STG #CustomerInsights #DataDriven

I couldn't agree more Dolapo Otegbayi CIoD FNIMN such an exciting topic. The full video also featuring Dozie Okafor is a must watch for everyone working in the media space in Nigeria. Traditional media planners in Nigeria typically lead campaigns with TV despite audience data being super subjective/suspect. When you factor in the evolving audience media consumption habit you begin to understand how much budget is wasted everyday. While digital is not by any means perfect, it does present you with significantly superior data to guide planning, optimization and also measuring outcomes. Plenty to write on this topic if I get time 😁but we need to start leveraging digital data and platforms more in our planning especially at times like this where marketing budgets are shrinking and the economy is super volatile. We need to start meeting the audience more on platforms where they are most engaged. Platforms where extensive audience measurement is inbuilt. Thanks The Brand Colossus

I took the ☀Dataxis Holiday Quiz and got a score of 13/14 ! Who thinks they can do better? 😎 Take the quiz to find out how much you know about the media sector and learn more from the detailed answers provided by our analysts 💡 You may also be lucky enough to win the market report of your choice! Share your score with me in comments! Link in the comment section 🔗 #Quiz #Dataxis #challenge #media #report

Ipsos, our Global Best of the Best #effies Insights partner, analyzed the 2023 entry data and compiled a series of brief lessons for #effectiveness. This next lesson is all about research (thank you, Quantin Montello!). For more insights from the Ipsos team, and to see the Global Grand & Iridium Effie winners, watch the celebration here https://lnkd.in/eQAxAB3U

I took the ☀Dataxis Holidays Quiz☀ and got a score of 12/14 !  Who thinks they can do better? 😎 Take the quiz to find out how much you know about the media sector and learn more from the detailed answers provided by our analysts 💡  You may also be lucky enough to win the market report of your choice ! Share your score with me in comments! Link in the comment section 🔗 #Quiz #Dataxis #challenge #media #report